Dragonfly: What we know about Google’s possible plans to re-enter China’s search market
Separating facts from speculation on recent reports of Google re-entering China’s search market. What do we know, and what can we reasonably expect from Google in China over the short and long term?
The State of SEO survey highlights – SEO enters the mainstream
In a survey of 30,000 UK marketers of their views on SEO, it seems SEO is entering the mainstream.
Baidu: Can the search giant hold firm in China’s increasingly competitive mobile market?
A look at China’s search giant Baidu. Against mobile-first Shenma, and potential for Google to enter the gray, can they stay competitive?
Q&A with SAP on digital transformation and search
Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by technology but by people, and shares what SAP is doing to ready themselves for the future.
Hey Siri, how do I responsibly invest in voice-activated technology at work?
Voice-activated technology is here and more accessible than ever before. Globant released a new report with data around the rise of voice, and how businesses can strategize for it.
Q&A with Adobe on the future of search
Prior to his panel discussion on Google, Amazon, Bing, Facebook, Pinterest, Twitter, and Adobe at The Transformation of Search Summit taking place in New York on October 19, we caught up with Pete Kluge, Product Marketing Manager at Adobe for a quick 5-minute preview.
Marking 10 years of DuckDuckGo: From Search Engine to Privacy Company
We mark 10 years of DuckDuckGo: from search engine to privacy company. DuckDuckGo doesn’t track searches, doesn’t create user profiles, and shows the same results to everyone. It reveals pages on which you’ll be tracked and scores them for privacy. In light of recent privacy scandals, we may just need more companies like DuckDuckGo, who are working to make the internet a safer, more transparent, space – one that is led by the rights of users, rather than the desires of advertisers.
4 warning signs AdSense is ruining your contextual advertising strategy
Before assuming AdSense is the best monetization partner for you, consider these four warning signs—you may need to re-evaluate your strategy.
Five easy tips to improve the creative assets for your next campaign
Wrike’s Creative Survey Report uncovers some hard truths about creative and marketing teams, including which teams are most difficult to deal with on a day-to-day basis and other challenges creative managers and individual contributors face today.
Key takeaways from Google’s latest algorithm update
We’re looking at Google’s latest algorithm update.
The evolution of search: succeeding in today’s digital ecosystem – part 1
During the last decade, technology has shaped our world dramatically. Marketers had to find new ways to connect with their audience while search engines have also reached a turning point.
Search trends 2018: what can marketers learn?
Jason Tabeling has spent 9 years monitoring 50 search terms across five verticals to monitor to see how many times the same brand appears in paid and organic listings. Here’s what he found.
The rise of the modern B2B marketer
2018 B2B Marketing Survey unveils key insights on the role of the modern B2B marketing professionals and future trends for B2B marketing industry.
Something to hide? The rise of privacy-focused search engines
In this editorial from Marc Smith, founder of Mojeek, argues that alternative, privacy-focused search engines have an opportunity in this post-truth era
Artificial intelligence for marketers
In this editorial from Amanda DiSilvestro, she puts the case forward for AI as an essential tool for search marketers.
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
How to monitor your competitors’ content marketing efforts
Competitor monitoring informs content marketing strategy, inspires more content marketing tactics and helps you prevent content marketing mistakes.
SEW Interview: Clark Boyd on visual search
Visual search is still quite an abstract concept for most of us, but it is already impacting our marketing and SEO strategies in a huge way. We sat down with Clark Boyd to pick his brains on the developments and how he recommends approaching them.
The future of search
Will artificial intelligence (AI) ultimately make search better or worse? Is the future SERPless? And what are the ramifications for SEOs? Jessie Moore shares just a few of the key themes coming out of the plethora of predictions for the future of search
Where we’re going, we won’t need websites
As voice becomes dominant in search, and users turn to social media, apps and news aggregators for their content – and not to mention the rise in virtual reality – Kevin Gibbons asks whether we will still need websites in future.