Facebook is a local search engine. Are you treating it like one?

Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to optimize for Facebook local search.

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What will the SERP of tomorrow look like? Four changes to prepare for today

Four predictions on the SERP of tomorrow from the VP of Industry Insights at Yext. What we can expect, and what to do today to prepare.

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How did the 2018 SERP changes impact organic search?

How did the 2018 SERP changes impact organic listings? More importantly, how should you react? The year of updates in review, and tips to respond to each.

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Google Activity Cards: Inviting users to be better connected with their past search activity

Google activity cards, released Jan 9, are the next step in the company’s journey toward making the SERPs even more intuitive, tailored, and useful.

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Voice search optimization guide: Six steps for 2019

71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps for voice search optimization.

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Top skills for PPC, Paid Search, and SEM Specialists in 2019

A new SEMrush study analyzed more than 4,500 PPC job listings around the world. Here were the top skills for PPC, paid search, and SEM for 2019.

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Google Ads conversion rates by industry: How do you compare?

See how your Google Ads conversion rates stack up against industry averages. Data based on 14,197 US accounts, representing over $200 million in spend.

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Six most common travel SEO mistakes to get right in 2019

In-depth guide for all things SEO in the travel industry for 2019. Index bloat, on-site search, 404 pages, meta titles, and more. Common mistakes and fixes.

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Google’s Pichai answers to Congress: The good, the bad and the frustrating

Google CEO Sundar Pichai testified in front of Congress this week on transparency and accountability, specifically around data. Here’s an overview.

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