How to pitch to top online publishers: 10 Exclusive survey insights
We surveyed 500+ online writers and editors from the New York Times, CNN, Cosmopolitan, and Mashable. 10 key insights to pitch to top online publishers.
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Five search reports for ecommerce you can pull now to prep for Q4
For ecommerce companies, it’s not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY.
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Five search reports for ecommerce you can pull now to prep for Q4
For ecommerce companies, it’s not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY.
The post Five search reports for ecommerce you can pull now to prep for Q4 appeared first on Search Engine Watch.
Google + Amazon: Data on market share, trends, searches from Jumpshot
“We know Amazon and Google are big, but in reality many of us still underestimate them.” Jumpshot’s Head of Inights shares data on ecommerce market share.
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Two simple behavioral levers to improve your link building efforts
There are only two broad strategies to improve your link building effectiveness, both of which come from a framework using BJ Fogg’s behavior model.
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How to set up Google Analytics annotations to show Google updates
With Google releasing more information about updates, you should see it as a good practice to highlight this information in your Google Analytics account.
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Search engine results: The ten year evolution
Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help put your strategy in context.
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Five ways PPC customer support can help SMBs
The whole point of customer support is to understand your industry and business goals. Coaches meet you at your level of expertise and build up from there.
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#GoogleDoBetter: The latest on internal issues at Google and Alphabet
June 19 sees protests from employees and activists at annual shareholder meeting, but outright rejection of progressive change from the board.
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Google Sandbox: Is it still affecting new sites in 2019?
Google never confirmed its existence, but many SEOs believe that Google Sandbox exists. So, does it exist in 2019? If yes, how to avoid getting affected?
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Who’s poised to win the brewing v-commerce wars?
While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond.
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Alexa.com adds more search tools to its competitive analysis
Now, the free tool “automatically generates top competing sites that it uses as the basis for a more in-depth competitive analysis report,” Alexa.com President Andrew Ramm told SEW.
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Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along
Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations. The story explained with two simple charts.
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Video SEO: New tool by Trint helps make spoken words in videos crawlable
June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines by automatically attaching transcripts using AI.
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Google’s How News Works, aimed at clarifying news transparency
In May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms.
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Regulation in the SEO industry – Impossible or essential?
This is something I’ve been mulling over for a while. I threw the question out to SEO Twitter, and was surprised and impressed by the volume of responses.
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Goodbye to average position on Google SERPs
Average position is misinterpreted as a metric that shows the actual position of ads on SERPs. How to accurately gauge the true page position of your ads?
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The middle ground for single keyword ad groups (SKAGs)
SKAGs is the practice of placing single keywords in an ad group. With Google’s user intent evolution, is it still worth it?
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Five ways blockchain will impact search marketing
Five major ways blockchain will impact search marketing, and how advertising professionals are already beginning to master this disruptive technology.
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New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s desire to discover brands.
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