Alexa.com adds more search tools to its competitive analysis
Now, the free tool “automatically generates top competing sites that it uses as the basis for a more in-depth competitive analysis report,” Alexa.com President Andrew Ramm told SEW.
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Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along
Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations. The story explained with two simple charts.
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Video SEO: New tool by Trint helps make spoken words in videos crawlable
June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines by automatically attaching transcripts using AI.
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Google’s How News Works, aimed at clarifying news transparency
In May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms.
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Regulation in the SEO industry – Impossible or essential?
This is something I’ve been mulling over for a while. I threw the question out to SEO Twitter, and was surprised and impressed by the volume of responses.
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Goodbye to average position on Google SERPs
Average position is misinterpreted as a metric that shows the actual position of ads on SERPs. How to accurately gauge the true page position of your ads?
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The middle ground for single keyword ad groups (SKAGs)
SKAGs is the practice of placing single keywords in an ad group. With Google’s user intent evolution, is it still worth it?
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Five ways blockchain will impact search marketing
Five major ways blockchain will impact search marketing, and how advertising professionals are already beginning to master this disruptive technology.
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New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s desire to discover brands.
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Kenshoo Trends Report – The state of search advertising in 2019
The search industry’s interest goes beyond Google, Apple Search Ads’ on the rise. Kenshoo reveals insights and key stats on social and search advertising.
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Digital marketing strategy guide for B2B industrial manufacturers
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to them?
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The evolution of SEO and the shift from point solutions to platform
SEO methods and insights are supporting strategy and decision making beyond website content. Uncover the broader use of SEO intelligence in evolution.
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How AI is powering real-time SEO research: Insights and optimization
Around 77% of C-level executives recently reported that business adoption of AI initiatives is a major challenge. For SEO, introducing AI-powered tools could eliminate the mess of spreadsheets and empower more real-time action.
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SEO case study: How Venngage turned search into their primary lead source
In Nov 2017, Venngage enjoyed 275,000 visitors a month from organic search traffic. Today (16 months later) it’s 900,000. Details of how they did it.
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What’s it like using DuckDuckGo in 2019?
DuckDuckGo could be your new default search engine if you want to focus on privacy and security. What it’s like using it nowadays?
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Study: How ready are businesses for voice search?
A new analysis of 73,000 business listings found that 96% of all business locations fail to list their business information correctly.
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Survey: Less than 10% of marketers to focus on Digital PR in 2019
A recent survey found that while 76% of marketers said brand awareness is a KPI for them, only 9% will focus on Digital PR in 2019.
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Google tests AR for Google Maps: Considerations for businesses across local search, hyperlocal SEO, and UX
Last month, Google tested AR functionality in Google Maps. What are the implications of VPS, street view, and machine learning for local search and SEOs?
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Bing takes over Yahoo ad delivery: Five things to prepare
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the Bing platform.
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How to increase conversions: Ideas, tools, examples
Digital marketers are often more concerned with attracting traffic to a site than boosting on-site conversions. 8 ways to increase ecommerce conversions.
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