Category: google ads

Google Ads said that by November 2024, advertisers with the gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy.

Google Ads has improved its ads reporting specifically, with the product reports now showing category-level insights. You can see the performance, demand trends, and actionable recommendations for your e-commerce campaigns.

Google has this ad format, I don’t think it is new, but it is titled “Here are some in the area.” These look like a version of Local Service Ads, but they look different.

Some advertisers see Google Ads show this request dialog popup asking them to change their bid strategies. This shows in the Google Ads advertiser console, which asks the advertiser to change their bid strategy from one option to another.

Google’s Looker Studio has lost access to the Google Ads Auction Insights fields as of August 24, 2024 for new data sources. Then after September 23, 2024 it will no longer be available for existing data sources.

Google Ads announced a number of updates yesterday, across new reporting, shopping tools and more ad features, including, of course, AI ad features. “To help retailers maximize success and stay nimble in this year’s shorter holiday shopping season, tod…

Tons of Google Ads advertisers are noticing a new button available in the Google Ads advertiser interface named “internal tools.” There is a lock icon for the internal tools button and when you click on it, it has the headline “audience builder.”

Google announced that all merchants will be migrated (or as Google put it “upgrading”) from the old Google Merchant Center to Google Merchant Center Next by September (next month). We knew this was coming, we covered the upgrade emails back in July but…

Google has confirmed another bug with Google Ads where it accidentally attributed traffic to a match type that should not exist anymore – smart matching. Ginny Marvin, the Google Ad Liaison, confirmed the issue and said, “Advertisers will not be charg…

As you know, Google Ads served other advertiser’s Merchant Center shopping ads on other advertiser accounts. Google promised to issue credits after hiding the data in reports because of privacy issues. Now, Google emailed advertisers who were impacte…

Google has confirmed it is testing more than 10 ads (some 18) in the Google Shopping ad box. Ginny Marvin, Google’s Ads Liaison, said “This is a small experiment exploring different configurations for shopping ads to promote greater discovery.”