Is Google filtering your business in the local search results?
Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter.
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Local SEO in 2017 and beyond: managed strategy vs. automation
There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may still be necessary to see results.
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Don’t get duped by duplicate content: 8 quick checks for every SEO
Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it.
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Is SEO right for your business?
Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation.
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Fixing historical redirects using Wayback Machine APIs
Columnist Patrick Stox believes that fixing historical redirects is often an easy way to achieve some quick wins, and this column shows you how to do just that using the Wayback Machine CDX Server API.
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How a Google Analytics change may be skewing your view of SEO’s value
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue.
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SEO request for proposal (RFP) questions: what to expect
For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs.
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Local citations are dead; long live local citations!
Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew Shotland discusses the results of a study which suggests we might be.
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Moving your SEO program beyond discovery
As search engine optimization (SEO) professionals, we want to help new customers discover our clients’ businesses — but columnist Casie Gillette reminds us that being there for the customer after they’ve already discovered us is just as important.
Th…
Search competitor analysis: backlinks, keywords and pages
Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.
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With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]
What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates.
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Test points to likely influence of click-through rate on search rankings
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains.
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6 e-commerce link building tactics that still work in 2016
Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store.
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ScribbleLive buys SEO platform Linkdex
The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.
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7 quick SEO hacks for the SEO newbie
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you.
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Optimizing your internal link structure
SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links.
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The human side to SEO: the power of personas
On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections.
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Integrate lifetime value to benefit a customer-led SEO strategy
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives.
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How Pokémon Go can help generate SEO and foot traffic
Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions.
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The future of the map
The leap from physical to digital maps was game-changing for marketers and consumers alike, but what’s next on the horizon? Columnist Brian Smith explores some possibilities for the future of mapping.
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