How to boost your marketing revenue with personalization, connectivity and data
Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences.
Reminder: New Google Search reputation abuse policy starts soon
Google’s new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.
The future of SEO in an AI-powered world
As generative AI grows, how will users’ search behaviors change and what does it mean for optimizing content?
Optimizing for INP, the new Core Web Vitals metric
Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site’s responsiveness.
Study: 56% of Google’s top three positions are held by ccTLDs
An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs.
Google March 2024 core update rollout is now complete
The first core update of 2024 finished rolling out on April 19 – this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.
Google CEO says AI overviews are increasing Search usage
Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai.
6 things you should do after a Google core update rollout completes
A step-by-step guide on how to analyze and respond to Google’s core algorithm updates, from assessing the impact to planning for recovery.
6 things you should do after a Google core update rollout completes
A step-by-step guide on how to analyze and respond to Google’s core algorithm updates, from assessing the impact to planning for recovery.
How to launch a product-led SEO strategy
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.
Google Publisher Center to stop allowing you to add publications
Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.
Perplexity AI: Exploring AI-powered search beyond Google
Perplexity’s AI-powered search experience challenges Google’s model by delivering conversational answers, citing sources and more.
Is optimizing for one specific keyword an outdated SEO practice?
Explore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic.
TikTok sell or ban bill becomes law
TikTok says the law is unconstitutional and plans to challenge it in court.
Head of Google Search demands urgency as growth slows
Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.
Hobo SEO Support
Hobo SEO support are tools and services to help you guarantee you align your site with Google guidelines, to avoid penalties and algorithm punishments in the future.
Read the full article here Hobo SEO Support © Copyright 2006-2021 Shaun Anderson
Best of SearchBot: Create a recovery strategy for a site hit by a Google core update
We asked Search Engine Land’s SearchBot to create a recovery plan for a website that lost its rankings following a Google core update.
TikTok SEO: The ultimate guide
Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips.
6 vital lenses for effective keyword research
Don’t fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for.
Meta AI adds Google Search results
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.