What is the Personal Index and Why Should You Care?
What is the personal index?
The personal index is what we at Distilled have been calling search results that are specific to the searcher, and importantly, contain content from their own data.
What is the Personal Index and Why Should You Care?
What is the personal index?
The personal index is what we at Distilled have been calling search results that are specific to the searcher, and importantly, contain content from their own data.
Google is killing off PageRank from its Toolbar
As confirmed by Google’s Webmaster Trends Analyst John Mueller, Google is removing PageRank from its Toolbar.
How understanding psychology can help increase ecommerce sales
Human psychology can help create a better design and user experience, as it offers valuable insights about a brand’s target audience, its thinking and its criteria for purchasing decisions.
Presidential candidates, here’s how to win (at search marketing)
How Hillary Clinton is sweeping up in the presidential search marketing category.
What should I do when my site has been hit with a Google penalty?
What should you do when you’ve been on the receiving end of an algorithmic change, or, heaven forfend, a manual action?
Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer.
Google gives presidential candidates a prime slot in search results
Google has announced the launch of a new feature, which allows (for the moment) presidential candidates to post directly into search results. … read more
Google to Announce that Links are no Longer a Major Ranking Factor
Let’s be absolutely clear. They’ll be presenting a carefully-tailored PR play, and it won’t actually be true in the way it’ll be interpreted. But they’ll say it, or something like it, and people will lose their collective minds.
Google to Announce that Links are no Longer a Major Ranking Factor
Let’s be absolutely clear. They’ll be presenting a carefully-tailored PR play, and it won’t actually be true in the way it’ll be interpreted. But they’ll say it, or something like it, and people will lose their collective minds.
How to compete on the new Google SERP
One of the main questions on everyone’s mind about the new Google SERP is “how are these changes are going to affect paid and organic search?”
Blogging for SEO: five quick tips for beginners
Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content marketing.
Everything you need to know about Wikimedia’s ‘Knowledge Engine’ so far
If you’ve been following the news about Wikipedia over the past few weeks, you might have heard about ‘Knowledge Engine’, the secret search engine project that was supposedly going to take on Google.
The winners and losers of ‘mobilegeddon’ in the UK
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update.
14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads
Here are 14 KPIs and metrics that will reveal how the new layout – and the demoted organic results – impacts on revenue and user behaviour.
Money on the table: how search data can reveal new revenue opportunities
Search data is a mine of insights about customers’ needs that can translate into new revenue. Here’s an example from my own experience…
Going over to the duck side: a week using DuckDuckGo
I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use Google. There is another way.”
Six ways to improve your micro-targeted long-tail keyword strategy
Using micro-focused keyword strategies can be a simple, impactful approach to improving your SEO results. When analyzing websites that are already successful from an SEO perspective, it’s always surprising to see how many easy long-tail wins are possible but aren’t being optimized for.
The Converging Worlds of Digital PR and SEO
An integrated digital marketing strategy has become essential to the success of nearly every brand’s online presence. It’s no longer a sustainable option to focus on one element of digital marketing in isolation. After all, an exciting content marketing asset is nothing if no one sees it, so it must always come hand-in-hand with a well planned PR strategy. But does this really mean that the two worlds are colliding and become one and the same?
Post from Hannah Thorpe
What is HTTP/2 and why should we care?
The web is about to get faster, with the introduction of the latest version of the HTTP protocol: HTTP/2.