Coming soon: Structured data training!
Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? Next week, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this […]
What is an XML sitemap and why should you have one?
A good XML sitemap is a roadmap to all important pages of a website. This roadmap guides Google to all main content on a website. Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless. […]
How to Run Live ‘Site Reviews’ at Events (and Why You Should)
Steve Morgan writes about his experiences running site reviews at a regular meetup, whereby sites are SEO-audited live and the panel offers advice to the site owners.
Post from Steve Morgan
Google Tag Manager: an introduction
Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to […]
The ultimate guide to mobile technical SEO
Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website – so it’s vital to look at technical SEO from a mobile perspective.
SEO basics: What is structured data?
You might have heard about structured data, schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO? For all of you who don’t know what structured data is: this post will make it clear to you! What […]
Ask Yoast: buy multiple Top Level Domains for SEO?
When you’re starting a business, you probably want to launch a website too. So you have to register one domain or more. Let’s say you’re registering your brandname as a domain, which extensions or TLDs (Top Level Domains) should you pick? Brandname.com? Brandname.biz? Or perhaps brandname.vip? Does it matter for SEO? We’ll help you make […]
Using Latent Semantic Indexing to boost your SEO strategy
Latent semantic indexing is a concept that search engines use to discover how a term and content work together to mean the same thing. Here’s how you can use it to boost your SEO strategy and grow your business.
Preventing your site from being indexed, the right way
We’ve said it in 2009, and we’ll say it again: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result their site shows up in the search engines anyway. You know why it keeps amazing us? Because robots.txt […]
Ask Yoast: Block your site’s search results pages?
Every website should have a decent internal search functionality that shows the visitors search results that fit their search query. However, those search results pages on your site don’t need to be shown in Google’s search results. In fact, Google advises against this too; it’s not a great user experience to click on a Google search result, […]
Meta keywords: why we don’t use them
You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? The truth is that we still see site owners using meta keywords on their website. In addition to that, people are still searching for meta keywords according to Google Trends, although there seem to be less queries […]
Block your site’s search result pages
Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal […]
What is Google’s Knowledge Graph?
Google’s Knowledge Graph is hard to find, but its results are not. Take for instance that big block of information that appears on the right-hand side of your desktop screen after entering a search term. This block – also known as the Knowledge Graph Card – contains relevant, context-specific information regarding your search, powered by […]
Domain names and their influence on SEO
We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site? […]
8 technical issues holding your content back
Failure to properly audit and resolve technical concerns can disconnect your content efforts from the benefits it should be bringing to your website. Here are eight issues you should be considering before committing to any major campaign.
Ask Yoast: Give a division a separate domain?
A website of a larger company often represents multiple divisions. If one division outgrows the others, or if expectations for one division are very high, the need for a separate website or domain may arise. What’s best to do for SEO in such a case? Set up a new domain for that division? Or build it on […]
Ask Yoast: Publishing in another language and SEO
If you’re creating content for a website, you might want to, occasionally, publish an article in a language different from the language of your other content. However, it’s difficult to rank with one specific article that’s written in a language that differs from the rest. So what should you do to improve the SEO of that article? In this […]
Page speed as a ranking factor: what you need to know
It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. For years, we’ve been bombarded by […]
Ask Yoast: One or multiple domains for campaigns?
You might have a lot of small sites which are topically related to each other. If you want to get more traffic to these sites, how do you achieve this? Do you have to bundle those sites to gain more traffic? And, what’s best for SEO when you want to run a new campaign? Set up […]
Metadata and SEO part 3: social, internationalization and more
Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in headof your site and link rel metadata. […]