What is Local SEO?

Our Local SEO Plugin has been amongst our most popular plugins for almost two years now. However, we never really highlighted or explained why it is so awesome! Let’s do that right now! Local SEO basically is the optimization process for the local results in search engines. That means the plugin takes care of your…

This post first appeared on Yoast. Whoopity Doo!

WordPress security and Sucuri

When comparing WordPress to other website management platforms, people that favor other platforms tend to mock WordPress’ security. With the huge user base WordPress has, it’s not unlikely that hackers target WordPress websites. But that for sure doesn’t mean that WordPress is insecure per se! Actually, there is a lot that can be done to make it even more…

This post first appeared on Yoast. Whoopity Doo!

Google Analytics eCommerce tracking

We’ve rebuilt our Google Analytics eCommerce tracking plugin and added support for WooCommerce! Read on to learn why you should buy it today. If you want to optimize your shops sales, you need to make sure you connect your visitor data to your transaction data. This plugin does just that. We’ve made transaction tracking so reliable that we…

This post first appeared on Yoast. Whoopity Doo!

Google: Slowly moving back to 10 blue links

Last night Google’s John Mueller announced on Google+ that “authorship” had been removed completely from the search results. Just like Google has recently removed most video snippets, this is another step towards Google’s search result pages going “back” to being 10 blue links. Brief history of author highlighting / authorship We were among the very early adopters of author…

This post first appeared on Yoast. Whoopity Doo!

WordPress SEO Tutorial Videos

One of the returning questions we get from customers is for better tutorial videos for our SEO plugin. That’s no “simple” thing as we quite regularly update the plugin and add new features to it, changing the interface. So we’ve teamed up with Shawn Hesketh, from WP101, who has created (and will continue to update) a…

This post first appeared on Yoast. Whoopity Doo!

The demise of Video SEO

Recently, Google removed, without any warning, the video snippets in the search results for a large group of sites. This followed pretty quickly on Google’s removal of author highlight pictures from the search results. First discussed by Seer on July 16th and slowly becoming more and more visible, we’ve been testing and trying to figure out what worked and what…

This post first appeared on Yoast. Whoopity Doo!

Regular security audits: taking our responsibility

Today, we’re announcing that we have partnered with Sucuri, in the interest of pro-actively securing our plugins. As our plugins run on more and more sites, we have a responsibility towards our users and the web at large to make sure that we do our utmost to make sure our code doesn’t make them vulnerable.* We’ve…

This post first appeared on Yoast. Whoopity Doo!

WordPress SEO Premium 1.2

As I announced yesterday on the Dradcast, we released a new version of WordPress SEO premium. This is another feature packed update with a lot of things people had been asking us for. Let me go through the list of new features: Import redirects from your .htaccess file If you have a lot of redirects…

This post first appeared on Yoast. Whoopity Doo!

Improving our reviews

We recently did customer research into what our site review customers thought about our site reviews. While we were very happy with the results, it also showed us some things we could improve. It was very clear people wanted our reviews for the SEO improvements most of all, and today we’re launching the changes to our review…

This post first appeared on Yoast. Whoopity Doo!

The Snippet Preview: what it means and how to use it.

Our WordPress SEO plugin has come with a snippet preview from day 1. This snippet preview mimics what the current page would look like in the search results, by our best “guesstimation”. In this post I’ll explain what the different sections are made up of, and what you can do to optimize those. I’ll also explain why the…

This post first appeared on Yoast. Whoopity Doo!