Quantifying Brand Bias In Search Results With Rand Fishkin of Moz
Like many, I enjoyed Rand Fishkin‘s keynote, The SEO Revolution Will Not Be Televised, at SMX West this past March. Rand is a dynamic speaker and a smart marketer; and in my estimation, he deserves most of the attention he gets. That being said, I was taken aback by his claim during the…
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7 SEO Truths Every Business Leader Must Understand
If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed….
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Deliver Transformational SEO Performance With Simple Techniques
I find huge value in big site analysis, as the subtleties of prioritisation can have multi-million dollar impact for a business. This analysis can be informative about approaching a new SEO strategy for any site, and reveal a few truths about the true …
SEO Smackdown: Download Time – Machine Speed Vs. Human Speed
Perceived download time is more important to searchers than actual download time. So why do SEOs focus on technocentric optimization strategies?
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Why It’s Good To Compete With Google
If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition — specifically, the fact that our competition in search is often not immediately obvious. You can miss out on understanding your online competition for a few different reasons. For…
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Coupons, Coupon Codes, Promo Codes…When Content Is NOT King
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few…
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Does Google Have A Secret “Translate” Service & Why Should Search Marketers Care?
Google is probably the largest translation service globally with its popular Google Translate online service. It is also fighting spammers that auto translate content with this service and put it online. This is why I was so surprised to see that Googl…
Syndicated Content: Why, When & How
Done correctly, syndication can be a very effective way to help develop your reputation and visibility online. To many, this is a controversial topic, but it really shouldn’t be. You just need to know why it can help you, when to do it and how to do it the right way. And that’s what I…
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Advanced SEO Experiments: Google’s Title Tag Changes
Do you accept standard SEO practices? Or do you prefer to evolve beyond the basics? Before I get too far, let me state that just because you can apply advanced optimization techniques does not mean you should. In most cases, SEO essentials will provide…
Enterprise SEO Audits – Go Beyond The Desktop Crawl
Digital technology — and the way consumers are using it — is evolving at a pace never seen before, and the platforms and tools used by digital marketers are trying to keep up with it all. We all know content is still king. In order to win the battle for the consumer’s attention,…
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Reigning In Content & SEO — The King & Queen Of Online Marketing
Years ago, SEOs proclaimed, “Content is king!” Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts. Fast-forward to 2014, and we’re facing more choices in our marketing…
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Got SEO Basics? 5 Tips To Boost Your Organic CTR
There’s no shortage of new digital marketing channels these days — and while they are innovative, exciting, and fun to experiment with, they can also distract you from SEO basics that can deliver performance gains. Your organic click-through rate (CTR) is a great example. A simple page…
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Losing Organic Traffic After A Redesign? Four Things to Check
While web designers and developers are often strong at designing and programming websites, not all are as well prepared to handle SEO issues, especially when relaunching websites. Just this week, I’ve worked with three separate web design firms who contacted me after a recent site relaunch…
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5 SEO Tips To Boost Page Speed
Got 10 seconds? Probably. But I bet you won’t spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast, everyone will love you. Why Page Speed Matters Not too worried about your slow site?…
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A Complete Guide To The Essentials Of Post-Hummingbird SEO
Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, Hummingbird, was released in August of 2013, it created a whirlwind in the search landscape and has since continu…
Secrets Of Successful Enterprise SEO Part III: Build A Business Case
A decade ago, I had an incredible opportunity to work at an amazing organization called The Bradford Exchange. Most people have never heard of it, but it is the world’s leading direct marketer of limited-edition collectibles and jewelry. What made my experience at Bradford so incredible was their…
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4 Revealing Facts About How Consumers Search And Buy Online
A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to f…
Long-Term SEO: Sustainable Tactics, Strategies & Solutions
Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go… and I’ve also seen fundamental, universal concepts get stronger and…
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Climbing The Ladder To Guest Posting On Tier 1 Sites
Content marketing is all the rage these days and, if you are pursuing guest posts as part of your link-building strategy, it is critical to target the highest authority sites possible. You want to find the sites where your presence builds your visibili…
The Benefits Of Participating In Our Professional Search Community
As a search and internet marketer, it’s easy to get caught up in the day-to-day work with our employers and clients, as well as the task of keeping up with the latest developments from search engines, social media platforms and industry tools. Today, I’d like to step back from this and…
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