Mobile marketing AMPlification: Content, performance and measurement
What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.
The post Mobile marketing AMPlification: Content, perfo…
What’s new with markup & structured data
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
The post What’s new with markup & structured data appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SEO is as dirty as ever
Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories.
The post SEO is as dirty as ever appeared first on Search Engine …
Making your content perform beyond just SEO
Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion.
The post Making your content perform beyond ju…
SMX Advanced recap: Advanced Google App Deep Linking
How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.
The post SMX Advanced recap: Advanced Google App Deep Linking a…
Do keyword rankings even matter anymore?
Is it useful for SEOs to track keyword rankings anymore? Columnist Winston Burton weighs in.
The post Do keyword rankings even matter anymore? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Help! I just launched a new website and my search rankings tanked!
Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.
The post Help! I just launched a new website and my search rankings tanked! appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to maintain content marketing focus in long-running SEO programs
Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign.
The post How to maintain content marketing focus in long-running SEO programs appea…
How e-commerce SEO matters in strategic redesign of web shops
Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions.
The post How e-commerce SEO matters in strategic redesign of web shops appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
How have the SERPs changed in recent years, and what’s on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers’ presentation from SMX Advanced 2016.
The post SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The definitive SEO audit part 2 of 3: Content and on-site
In part two of his three-part series on conducting a thorough SEO audit, columnist Dave Davies explains how to ensure that you have the right content optimized the right way.
The post The definitive SEO audit part 2 of 3: Content and on-site appeared …
5 more super-common SEO mistakes content marketers make
In a follow-up to last month’s column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of.
The post 5 more super-common SEO mistakes content marketers make appeared first on Search Engine Land.
…
AMP: Above and beyond
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google’s Rudy Galfi, product manager for the AMP Project.
The post AMP: Above and beyond appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
7 types of keywords to boost your SEO strategy
Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach.
The post 7 types of keywords to boost your SEO strategy appeared first on Search Engi…
Ask The SEOs at SMX Advanced
Unable to attend SMX Advanced this year? Columnist Andrew Shotland recaps the “Ask The SEOs” session for those who missed it.
The post Ask The SEOs at SMX Advanced appeared first on Search Engine Land.
Please visit Search Engine Land for the full art…
Why retailers shouldn’t overreact to the voice search revolution
Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers.
The post Why retailers shouldn’t overreact to the voice search revolution appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The role of technical SEO is “makeup?” Really?
In a response to a column published earlier this week about the place of technical SEO, contributor Patrick Hathaway argues that technical SEO is much more than a “nice to have” feature.
The post The role of technical SEO is “makeup?” Really? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Common misconceptions when measuring SEO content performance
As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading.
The post Common misconceptions when measur…
How to quickly find and export all subdomains indexed by Google
Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple (and free) Chrome plugin.
The post How to quickly find and export all subdomains indexed by Google appeared first on Search Eng…
7 e-commerce SEO trends we’re seeing in 2016
For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.
The post 7 e-commerce SEO trends we’re seeing in 2016 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.