The difference between on-site blog content and off-site content
Effective content creation for both onsite and offsite avenues has never been more important to excel the performance of an SEO campaign — but the question is, are you doing it right?
Three ways to maximize the SEO impact of user-generated content
If properly adapted, user-generated content could be a real benefit to your website. We discuss three ways how you can maximize the SEO impact.
How to blend SEO and creativity for content marketing success
We discuss the best ways to combine creativity with SEO success as there is no reason why these two can’t go hand in hand together.
How to minimize CPU usage in WordPress
We discuss seven tips do minimize CPU usage in Wordpress
Factors that influence your website’s credibility
Your online website is the digital portrayal of your business so it’s important to investigate the factors that give it credibility.
Emerging technologies present huge opportunity for content marketing
Are marketers stuck in their ways? Why a lack of uptake in emerging trends is good news for the brave.
Keyword stuffing is terrible for your SEO. Here’s what to do instead
Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually knock the stuffing out of your search rankings, or even cause your content to be removed from search listings entirely. Kim Kosaka explains.
A guide to redesigning a website without affecting SEO
SEO needs to be maintained throughout the lifecycle of your website and during a redesign, writes Pawan Sahu.
Addressing site quality – why building great content isn’t enough
Over the last couple of years, there’s been a real focus on improving the search experience through quality-focused algorithm updates. Google’s making it harder for sites with a high ratio of low quality indexable pages to perform well organically. If your site has thin, low quality, low relevance pages, performance will inevitably suffer – now […]
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Four ways to spice up your social media strategy
Following the latest Facebook algorithm update on 11th January, when Mark Zuckerberg refreshed the News Feed algorithm to de-prioritise content shared by media and businesses in favour of that of friends and family, it is more crucial than ever for a successful social strategy to include genuinely engaging, relevant and high-quality content. This update means […]
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Insights into a newsroom: learnings for content marketing
Print media may be on the decline, but there’s a lot that content marketers can learn from this profession. While content that targets a Google algorithm is a good strategy to have, you should also create content that builds and engages with people. Julia Ogden shares some tips from her background as a print journalist.
The best alternative keyword research tools
Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword … read more
Content Marketing for the Socially Responsible
It’s much too easy to lose sleep at night thinking about plastic pollution, global warming, Donald Trump, and countless other threats to our way of life. It all becomes especially worrying when you become a parent. You really start thinking about the future. But thanks to the industry we work in, I see opportunity for […]
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Shady competitors’ tactics and how to beat them: negative marketing resources
While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity. Ann Smarty considers five ways to beat shady competitors’ tactics.
Content’s big three Es: emotive, educational and engaging
Look through the browsing history of every content marketing professional’s computer and I guarantee you’ll find the search term “What makes a content campaign successful?” This is something we’re constantly discussing in the office. Is there even a formula behind the success? Sometimes it doesn’t even make sense. Sure, that cat looks a bit cranky, […]
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Technical SEO vs content marketing: Which should SEOs focus on?
In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site. But that’s not entirely true; the two elements work hand-in-hand on a website to support its organic successes.
Using Facebook Ads to Promote Content
In this post, Alex Jones from Hallam Internet highlights the importance of amplifying your content and focuses on using Facebook Ads to promote content.
Post from Alex Jones
How to drive more traffic to your WordPress blog
Driving traffic to a blog has never been easy, and there’s no magic bullet to achieve it. However, taking certain steps can significantly increase your chances of earning blog traffic and – hopefully – turning a profit with your blog.
Participating in the conversation: 10 ways to generate traffic WITHOUT Google
Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of understanding how to generate traffic without Google. Google is big, but it is not good to concentrate all your efforts into just one referrer.
How to plan and create evergreen content for SEO
Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In this post, we will explore evergreen articles from the perspective of content creation, aiming to answer the questions: How can I ensure the piece I am writing is evergreen, and how can I be confident it will help with SEO?