Why a well-crafted SEO strategy is imperative for the holidays
What are the holidays without SEO? Here are tips for companies from B2B to CPG, how to maximize SEO, and common pitfalls to avoid.
The post Why a well-crafted SEO strategy is imperative for the holidays appeared first on Search Engine Watch.
5 UX tips for better SEO results
Unlike content and links, RankBrain is influenced by behavior metrics that indicate that users actually find a site to be useful — i.e. user experience (UX). Without UX, you won’t be able to maximize the SEO performance of your website.
10 fun facts (and a typo) from the original Google paper by Larry and Sergey
Fun fact #1: “Wow, you looked at a lot of pages from my web site. How did you like it?” – people encountering a crawler for the first time. This and other quality snippets pulled from the original paper presenting Google in 1997.
New research: The Era of Ecommerce
New research, The Era of Ecommerce, released today in partnership with Catalyst, finds disconnect between consumer behavior and advertiser spend online.
The comprehensive guide to voice search keyword research
With voice usage growing, marketers need to understand how their audience is using this technology and how they can adapt to meet the new challenges it brings.
Agencies: Stop talking about links, and start talking about ROI
Recently, we’ve been seeing more and more case studies, conference presentations and blog posts about grand pieces of content building impressive volumes of links. They’re hugely expensive pieces of content, which on the surface look exciting and impactful. But the trouble is this: whenever you try to pin down the exact ROI of these campaigns, […]
The post Agencies: Stop talking about links, and start talking about ROI appeared first on Builtvisible.
7 common SEO mistakes most WordPress bloggers make
What not to do: WordPress mistakes that can negatively affect your blog’s SEO.
Types of Google link penalties to avoid for your website
Review of the main types of Google Link penalties and how to avoid them when implementing new link strategies on your website.
How to get your digital marketing organized and motivated
Digital marketing can be quite overwhelming. There are too many interconnected pieces to put together and there are too many simultaneous processes to keep an eye on. Here are a few tools for you to go from planning into implementing.
How to scale content production to capture the long-tail opportunity
From developing a network of freelancers to establishing reliable processes, we cover best tips and strategies for scaling content production.
The evolution of search: succeeding in today’s digital ecosystem – part 2
This is the second part of our series about the future of search, considering further the outputs of the fundamental changes to search – and what this means for SEO, as a channel in the future.
The difference between on-site blog content and off-site content
Effective content creation for both onsite and offsite avenues has never been more important to excel the performance of an SEO campaign — but the question is, are you doing it right?
Three ways to maximize the SEO impact of user-generated content
If properly adapted, user-generated content could be a real benefit to your website. We discuss three ways how you can maximize the SEO impact.
How to blend SEO and creativity for content marketing success
We discuss the best ways to combine creativity with SEO success as there is no reason why these two can’t go hand in hand together.
How to minimize CPU usage in WordPress
We discuss seven tips do minimize CPU usage in Wordpress
Factors that influence your website’s credibility
Your online website is the digital portrayal of your business so it’s important to investigate the factors that give it credibility.
Emerging technologies present huge opportunity for content marketing
Are marketers stuck in their ways? Why a lack of uptake in emerging trends is good news for the brave.
Keyword stuffing is terrible for your SEO. Here’s what to do instead
Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually knock the stuffing out of your search rankings, or even cause your content to be removed from search listings entirely. Kim Kosaka explains.
A guide to redesigning a website without affecting SEO
SEO needs to be maintained throughout the lifecycle of your website and during a redesign, writes Pawan Sahu.
Addressing site quality – why building great content isn’t enough
Over the last couple of years, there’s been a real focus on improving the search experience through quality-focused algorithm updates. Google’s making it harder for sites with a high ratio of low quality indexable pages to perform well organically. If your site has thin, low quality, low relevance pages, performance will inevitably suffer – now […]
The post Addressing site quality – why building great content isn’t enough appeared first on Builtvisible.