How to optimize your Instagram account for search engines
Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the profiles themselves can still be indexed. It may be a hurdle, but not an insurmountable one.
The post How to optimize your Instagram account for search engines appeared first on Search Engine Watch.
Why Wikipedia is still visible across Google’s SERPs in 2018
From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features. How does Wikipedia manage to maintain this visibility in 2018?
Why Wikipedia is still visible across Google’s SERPs in 2018
From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features. How does Wikipedia manage to maintain this visibility in 2018?
The post Why Wikipedia is still visible across Google’s SERPs in 2018 appeared first on Search Engine Watch.
Organic reputation management & brand protection
Guidelines for understanding, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need is Google Search Console and as many days of data as possible.
Organic reputation management & brand protection
Guidelines for understanding, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need is Google Search Console and as many days of data as possible.
The post Organic reputation management & brand protection appeared first on Search Engine Watch.
What startups need to know about SEO and domain names
Tips and tools for startups who are choosing domain names, keywords, and types of content in order to improve their companies’ online reputation.
What startups need to know about SEO and domain names
Tips and tools for startups who are choosing domain names, keywords, and types of content in order to improve their companies’ online reputation.
The post What startups need to know about SEO and domain names appeared first on Search Engine Watch.
Branded search vs direct search: How to optimize for brand-driven queries
How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings.
Branded search vs direct search: How to optimize for brand-driven queries
How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings.
The post Branded search vs direct search: How to optimize for brand-driven queries appeared first on Search Engine Watch.
Why a well-crafted SEO strategy is imperative for the holidays
What are the holidays without SEO? Here are tips for companies from B2B to CPG, how to maximize SEO, and common pitfalls to avoid.
The post Why a well-crafted SEO strategy is imperative for the holidays appeared first on Search Engine Watch.
5 UX tips for better SEO results
Unlike content and links, RankBrain is influenced by behavior metrics that indicate that users actually find a site to be useful — i.e. user experience (UX). Without UX, you won’t be able to maximize the SEO performance of your website.
10 fun facts (and a typo) from the original Google paper by Larry and Sergey
Fun fact #1: “Wow, you looked at a lot of pages from my web site. How did you like it?” – people encountering a crawler for the first time. This and other quality snippets pulled from the original paper presenting Google in 1997.
New research: The Era of Ecommerce
New research, The Era of Ecommerce, released today in partnership with Catalyst, finds disconnect between consumer behavior and advertiser spend online.
The comprehensive guide to voice search keyword research
With voice usage growing, marketers need to understand how their audience is using this technology and how they can adapt to meet the new challenges it brings.
Agencies: Stop talking about links, and start talking about ROI
Recently, we’ve been seeing more and more case studies, conference presentations and blog posts about grand pieces of content building impressive volumes of links. They’re hugely expensive pieces of content, which on the surface look exciting and impactful. But the trouble is this: whenever you try to pin down the exact ROI of these campaigns, […]
The post Agencies: Stop talking about links, and start talking about ROI appeared first on Builtvisible.
7 common SEO mistakes most WordPress bloggers make
What not to do: WordPress mistakes that can negatively affect your blog’s SEO.
Types of Google link penalties to avoid for your website
Review of the main types of Google Link penalties and how to avoid them when implementing new link strategies on your website.
How to get your digital marketing organized and motivated
Digital marketing can be quite overwhelming. There are too many interconnected pieces to put together and there are too many simultaneous processes to keep an eye on. Here are a few tools for you to go from planning into implementing.
How to scale content production to capture the long-tail opportunity
From developing a network of freelancers to establishing reliable processes, we cover best tips and strategies for scaling content production.
The evolution of search: succeeding in today’s digital ecosystem – part 2
This is the second part of our series about the future of search, considering further the outputs of the fundamental changes to search – and what this means for SEO, as a channel in the future.