How to get the best out of your team in ideation sessions
Creativity is one of the essential ingredients of good content – it helps businesses cut through the noise and establish a strong brand image, while securing interest across various media channels. Although essential for delivering innovative content, encouraging creativity in the office can be challenging due to its very personal nature. One of the most […]
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How to automate yourself to success in PPC
Looking for how to automate PPC in 2019? Here are the essential do’s and don’ts of bid automation and content creation in Google Ads.
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The in-house marketer’s guide to getting management buy-in for content
If you work in-house and are responsible for content strategy, there’s a good chance you’ll come across the same hurdle as many others: getting a budget signed off that matches the extent of your ambition. The first step is to recognise that in many organisations you may have a bit of a battle on your […]
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InMarket Audiences: How to find consumers in research mode
InMarket Audiences allow marketers to find users who are currently searching for products or services similar to yours, based on past search behavior.
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Google PageSpeed Insights tool: Tips to score 100/100
The Google PageSpeed Insights tool analyzes your site’s front-end performance and offers optimization suggestions. Here are 8 tips for getting 100/100.
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4 Ahrefs and SEMrush alternatives that bring innovation to competitive analysis
You can never have enough of SEO research tools. 4 great Ahrefs and SEMrush alternatives / supplements are Serpstat, Rankedy, SpyFu, and CognitiveSEO.
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Search industry news and trends: Best of 2018
A roundup of fan favorite articles on search industry news and trends from 2018. Feat: alternative search engines, algorithm updates, free courses and more.
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SEO tips, tools, and how to’s: Best of 2018
A roundup of fan favorite articles on SEO tips and tools from 2018. Feat: Google Analytics guides, meta tag tutorials, SPAs, keywords, local SEO, and more.
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Year in Search: the top Google Search trends for 2018
A closer look at the top Google Search trends for 2018 shows that queries are more direct, specific, personal and even conversational.
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Top social media trends for 2019
Key social media trends to consider for a successful marketing strategy in 2019. More focus on ROI, new tech, and trust between brand and customers.
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Six most common travel SEO mistakes to get right in 2019
In-depth guide for all things SEO in the travel industry for 2019. Index bloat, on-site search, 404 pages, meta titles, and more. Common mistakes and fixes.
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Content marketing for Google SERPs in 2019
As CTR and organic steadily drop, how can we compete in SERPs in 2019? “Zero results” update, mobile, featured snippets, and Google’s “biases.”
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Four tools to discover and optimize for related keywords
SEO moved beyond exact keyword matching long ago. We need content that includes related concepts, satisfies intent and provides value. Keyword tools with something new to bring to the table for understanding topics, expanding keyword lists, and diversifying organic rankings.
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14 ranking signals you need to optimize for in 2019
Top ranking factors for mobile-first indexing in order to dominate search in 2019, segmented by relevance, content, backlinks, and user experience.
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What people search for: Tools for trends
Seven of the top tools available to help you discover what people search for online: the most popular topics, keywords, and trending stories.
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How to move from keyword research to intent research
Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank on SERPs, align your SEO with intent.
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Content Marketing 2019: Seven tips to improve your strategy
Content marketing is changing. Here are 7 tips to make sure that your content marketing strategy is still relevant in 2019.
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Do your snippets make people click? Do’s and don’ts of metadata
You may overlook meta tags importance knowing search engines don’t consider them ranking factors, but snippets influence UX, and therefore SERPs.
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7 content marketing stats you need to know for 2019
The Content Marketing Institute released their 9th annual survey of top trends for content marketers worldwide. Here are the top 7 stats to stay ahead.
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An updated look at Alpha-Beta in a world of close variants
Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta?
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