Friday Infographic: A Day in the Life of a Digital Marketer
What does the every day life of a digital marketer look like? Here’s your answer!
Post from Bas van den Beld
Why Your B2B Brand Needs to be on Instagram
Over 300 million people are on Instagram these days. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share.
Why You Can’t Afford to Miss Digital Marketing Events in 2015
It can be difficult to allocate time to attend the digital marketing events. Jo Turnbull explains why you should try and spend at least one evening or one day every couple of months attending them.
Post from Jo Turnbull
5 Techniques to Ensure Your Content is User Focused
A lot of content is written without proper thought about who the content is for. Daniel talks about how you can ensure your content is user focused, with a number of tools and tactics you can use to find out what your users want.
Post from Daniel Bianchini
8 Things You Should Know About Baidu And China
Understanding the Chinese Market, as well as it’s main search engine Baidu is key to success in China. Check out 8 Key insights to support Chinese expansion
Post from Gemma Birch
The Inbounder: What does the DNA of a Modern Day Marketer look like?
What is the DNA of a modern day marketer? Rand Fishkin, Bas van den Beld, Lisa Myers, Aleyda Solis, Gianluca Fiorelli and Fernando Maciá Domene tell you what they think.
Post from Bas van den Beld
Four Big Reasons You Should Market in Russia
This comprehensive review of the Russian Internet market outlines important information on Internet use and penetration in addition to covering the search market share and digital advertising opportunities for foreign businesses considering marketing in Russia. Readers will also get a better sense of the country’s language and culture to consider how their business fits into the Russian market in 2015.
Post from Melissa McDonald
Why Does BuzzFeed Invest in Serious Journalism?
Last week Ben Thompson wrote a post entitled why BuzzFeed is the most important news organization in the world.
Relevant, Resonant, Different: A Framework for Pitching Creative Ideas
Over the years we’ve learned a lot about what makes for a successful piece of content. It’s fair to say that most of those lessons were learned the hard way.
We created this, which received over 105k Facebook likes:
Is it the end of PPC accounts as we know them?
Adwords has seen huge changes in the last few years with the onset of Enhanced Campaigns and changes to our understanding of Quality Score. Is there more change on the horizon? Arianne Donoghue discusses if it’s the end of PPC accounts as we know them.
Post from Arianne Donoghue
Roundup Posts
I’m increasingly conflicted about roundup posts. You know, the kind where 23 experts answer one burning question and their answers are all put together in one long blog post. Instant content! I don’t produce roundup posts, rarely read them and infrequently contribute to them. Roundup Dynamics The dynamics of a roundup post are pretty clear. The […]
Roundup Posts is by AJ Kohn, originally posted on Blind Five Year Old.
Email marketing for your online shop
While writing last week’s post about email marketing, I decided to also write a post about email marketing for ecommerce shops. This post will go into how you can leverage email in your ecommerce business to gain new, lost or recurring clients. Every subscriber counts It’s much easier for people to subscribe to your newsletter than it…
This post first appeared on Yoast. Whoopity Doo!
Can Links Be Art? Majestic Partners With Artist Brendan Dawes
Linkbuilding can be an artform, but one that exists only digitally. Until now. Majestic has commissioned 3D models representing a website’s online link graph.
Post from Barry Adams
Craft, Customers & Critics: Investing in Discovery
Do you and your teams have enough information gathered in discovery to make good choices about digital marketing strategies to support your business objectives? Whether you’re part of an agency or in-house with a brand, marketers are often pushed to go directly to work without the context and audience understanding discovery provides. There are many effective ecosystems in place that command excellence because of their investment in discovery.
Learn how NASA and Proctor & Gamble invest in discovery to improve outcomes.
Post from Lisa Williams
A marketer’s tribute to Christopher Nolan
What can we learn from the movies? Gianluca Fiorelli talks about Christopher Nolan – how his films have inspired him and what we can learn from them as brands and marketers.
Post from Gianluca Fiorelli
Haosou, Qwant and Coc Coc – The New World of Digital Marketing?
We’re so used to the same names in the world of digital marketing, but do we need to look beyond them to stay ahead in the global online world?
Post from Gemma Birch
The No-no’s of Using Online Translators when entering a Foreign Market
Translating can be one of the most challenging tasks of entering an foreign market. Online translators further hinder the process by creating inaccurate site content, keyword lists, ad copies without a user’s knowledge. This blog breaks down some of the most common mistakes associated with online translators and then offers some best practice suggestions for overcoming some of the translation challenges website owners face when they expand their business internationally.
Post from Melissa McDonald
Using your internal search engine as a marketing instrument
The value and usage of internal search is underestimated but can be easily optimized.
Post from Jan-Willem Bobbink
5 Life Lessons from a Career in Marketing
What advice would you give to yourself if you could go back to the start of your career? What lessons have you learned along the way? Arianne Donoghue shares five lessons from the journey so far.
Post from Arianne Donoghue
Five Productivity Hacks You Need to Be Using in 2015
Whether you just need a quick reminder or are looking to become more productive in 2015, this post covers five tools in my personal tool set (and my team’s) that help increase workplace productivity, collaboration and generally make us better at what we do.