3 Strategies to Consistently Produce Quality Content
If you feel like there’s never enough time or resources to execute quality content, these 3 strategies will help you build a rock-solid and productive process.
Post from Marijana Kostelac
5 Reasons Your Content Isn’t Working & How to Fix it
All marketing is content marketing. But often producing and publishing content doesn’t actually drive results. In this article Lee Wilson explains why and how you can ensure your content will make a difference to your company.
Post from Lee Wilson
Google Analytics Reports That Drive Content Marketing Success
Get hyper-actionable insights to improve content that underperforms and optimize the pieces that bring you success with these four Google Analytics reports.
Post from Marijana Kostelac
Onsite Versus Offsite: Identifying the Type of Content Your Business Needs
Confused about which content strategy is the best for your business needs? We’ve broken down onsite and offsite content, and when it’s best to use each type.
Post from Bobbi Brant
The difference between on-site blog content and off-site content
Effective content creation for both onsite and offsite avenues has never been more important to excel the performance of an SEO campaign — but the question is, are you doing it right?
A Tale of Two Lunch Tables at MozCon 2018 (Content-Driven Link Building and Local Search)
Steve Morgan wrote up his notes for two of the Birds of a Feather tables at MozCon 2018, discussion round-tables on content-driven linkbuilding and local search which took place during the lunch breaks.
Post from Steve Morgan
How to monitor your competitors’ content marketing efforts
Competitor monitoring informs content marketing strategy, inspires more content marketing tactics and helps you prevent content marketing mistakes.
14 hacks to be smarter with your content marketing
To keep pace with the dynamic digital environment, please your clients, your boss, and stay sane, a content marketer has […]
Post from Xenia Volynchuk
How to write a press release that will convert into coverage
Tier-one journalists receive dozens of pitches a day. A press release is your chance to cut through that noise, but how do you craft one that will convert into coverage? This guide is here to answer that question so that you can capture the attention of your desired audience. Firstly, what is a press release […]
The post How to write a press release that will convert into coverage appeared first on Builtvisible.
Guest Posting in 2018 – Does It Still Work?
Are you struggling to create linkable guest blogs as part of your SEO strategy in 2018? In this post, Alex Jones from Hallam identifies five successful characteristics of a guest blog that have helped generate over 140 backlinks from February to April 2018 by our earned media team.
Post from Alex Jones
Addressing site quality – why building great content isn’t enough
Over the last couple of years, there’s been a real focus on improving the search experience through quality-focused algorithm updates. Google’s making it harder for sites with a high ratio of low quality indexable pages to perform well organically. If your site has thin, low quality, low relevance pages, performance will inevitably suffer – now […]
The post Addressing site quality – why building great content isn’t enough appeared first on Builtvisible.
The Future of Content Marketing
Marketers need to be prepared for the fast pace of change and the increasing demands of customers when it comes to content. Technologies like video, VR, and augmented reality will change what it means to be successful with content. Bobbi Brant explains.
Post from Bobbi Brant
Why Relationship Building is Key in Digital Marketing
Relationship building is the key to successful long term digital marketing. Whether you’re using it for SEO, PR, content or social media, make sure you’re building lasting relationships for long term results.
Post from Joana Veiga Ferreira
Technical considerations before purchasing a commerce platform
Choosing a commerce platform is one of the most crucial and important decisions you’ll make in the early life of your business. The choices are endless, but what’s really important? Pius Boachie provides a list of some key considerations.
Insights into a newsroom: learnings for content marketing
Print media may be on the decline, but there’s a lot that content marketers can learn from this profession. While content that targets a Google algorithm is a good strategy to have, you should also create content that builds and engages with people. Julia Ogden shares some tips from her background as a print journalist.
Shady competitors’ tactics and how to beat them: negative marketing resources
While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity. Ann Smarty considers five ways to beat shady competitors’ tactics.
Technical SEO vs content marketing: Which should SEOs focus on?
In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site. But that’s not entirely true; the two elements work hand-in-hand on a website to support its organic successes.
Using Facebook Ads to Promote Content
In this post, Alex Jones from Hallam Internet highlights the importance of amplifying your content and focuses on using Facebook Ads to promote content.
Post from Alex Jones
A Crawl-Centred Approach to Content Auditing
It’s 2018 and content marketing is still on the rise and measuring its effectiveness is becoming a bigger challenge for marketers. Here’s a framework for reviewing content that will give you a structure for cutting poor content, improving valuable content and make your content strategy more efficient.
Post from Sam Marsden
Get 2018 started with an updated multi-channel digital marketing strategy
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands trying to reach them. Here’s how you can ramp up your multi-channel strategy in 2018 to meet that demand.