Content Marketing Inspiration From The Global Search Engines
Can these examples of content marketing by the global search engines give you some inspiration for your own international content campaigns?
Post from Gemma Birch on State of Digital
Content Marketing Inspiration From The Global Search Engines
Day 1 of #SAScon – lessons learnt
Here’s our coverage of SASCon 2014 – Day 1. Find out the tricks, tips and strategic thinking that came from one of the best industry conferences this year.
Post from Matt Beswick on State of Digital
Day 1 of #SAScon – lessons learnt
Book Review: Contagious
At SES London this year in one of the content marketing/social sharing sessions which featured Matt Roberts from Lindex, he mentioned Contagious by Jonah Berger as one item on a list of resources and items that they had found useful in evaluating whether or not they were producing “shareable content”. Intrigued, I ordered a copy during […]
Post from Arianne Donoghue on State of Digital
Book Review: Contagious
Take the Suck out of Time-Sucking Tasks
Arienne Holland shares 5 great ways to save time on some of the daily and necessary tasks we all do at work. Get advice based on real life experience which you can action today.
Post from Arienne Holland on State of Digital
Take the Suck out of Time-Sucking Tasks
SEO & Beyond: Tools of the Trade – #SMXSydney #SEOTools
A roundup of some of the best tools highlighted at SMX Sydney this year, covering everything from Excel tips to Content Marketing.
Post from Annabel Hodges on State of Digital
SEO & Beyond: Tools of the Trade – #SMXSydney #SEOTools
Words That Can Make You Sound Smarter
Online marketers are publishers and content creators, improve your content writing skills and verbal communication by using these common words correctly
Post from Shelli Walsh on State of Digital
Words That Can Make You Sound Smarter
#HEROCONF Predicting the Future with CRO: Achieving ROI through Content
Jasmine Aye recaps Stefan Wiechowski’s HeroConf 2014 presentation on his opinion of the future of CRO, and how we all can grow businesses without the use of averages.
Post from Events State of Digital on State of Digital
#HEROCONF Predicting the Future with CRO: Achieving ROI through Content
Predicting the Future with CRO: Excuses and Assumptions #HEROCONF
Jasmine Aye recollects Bryan Massey’s presentation of case studies from HeroConf, discussing roadblocks prior to asking to test new elements on a site.
Post from Events State of Digital on State of Digital
Predicting the Future with CRO: Excuses and Assumptions #HEROCONF
How Brands Can Encourage Social Sharing
So what are the brands doing that are role models when it comes to social sharing? In order to answer this question we need to understand that the secret to the social web is to combine sharing with self-interest.The challenge though is how to make your audience want to share this on the social web.
Post from Clarissa Sajbl on State of Digital
How Brands Can Encourage Social Sharing
Rand Fishkin: “SEO can’t Operate well in a Silo Anymore”
Bas van den Beld interviews Rand Fishkin on the State of Digital Marketing. With actionable tips, IMEC Lab research and much more
Post from Bas van den Beld on State of Digital
Rand Fishkin: “SEO can’t Operate well in a Silo Anymore”
Link Building ≠ Content Marketing. But Here’s How They Fit Together
Link building has gone through a lot in the past 18 months — and when content marketing became the buzzword of the day, there were troves of articles saying that content marketing is the new link building or that content marketing has replaced link building. That couldn’t be more false….
Please visit Search Engine Land for the full article.
BrightonSEO: Lessons Learnt about Content Marketing
Briony Gunson summarised a series of content marketing lessons from a selection of speakers at BrightonSEO speakers. Learn about the role content marketing plays at every stage in the buying cycle, how boring content can have great value and tips on designing great content.
Post from Events State of Digital on State of Digital
BrightonSEO: Lessons Learnt about Content Marketing
How To Get Traffic from Live Presentations
Want to make the most of a live presentation? Arienne Holland shows us the merits of moving away from writing one all-encompassing post on your website, and instead learning how to build volume and, in turn, traffic.
Post from Arienne Holland on State of Digital
How To Get Traffic from Live Presentations
Friday Commentary: Why a Fear of Failure Might be Holding Back Your Marketing Success
The problem with modern day marketing is that, under increasing pressure to get results, we’re often too scared to fail in order to achieve success. But being scared in a digital era is not the best approach. Taking away that fear of failure, you open up much greater potential rewards. Kevin Gibbons explains in this weeks Friday Commentary how a CMO should look at these things and act.
Post from Kevin Gibbons on State of Digital
Friday Commentary: Why a Fear of Failure Might be Holding Back Your Marketing Success
Does Google Have A Secret “Translate” Service & Why Should Search Marketers Care?
Google is probably the largest translation service globally with its popular Google Translate online service. It is also fighting spammers that auto translate content with this service and put it online. This is why I was so surprised to see that Googl…
How To Get Your Content Linked To From Top-Tier Websites
Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of…
How to Find Your Competitors Best Content (and Steal their Links)
URLProfiler is a new piece of software that’s guaranteed to save you a huge amount of time. Here’s just one example of how to use it…
Post from Matt Beswick on State of Digital
How to Find Your Competitors Best Content (and Steal their Links)
The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation
In my last post, we discussed different sharing personas and the foundation of human motivations, so I would now like to take a look at the fragmented nature of social spending amongst top brands and analyze how they spend their digital budgets – highlighting the need to engage with your audience and community online. Apart from this we’ll also be looking into Google’s ‘Zero Moment of Truth’ (ZMOT) which is fundamentally all about getting closer to your customer.
Post from Clarissa Sajbl on State of Digital
The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation
How To Repurpose Content Without Looking Like A Total Jerk
When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That’s a lot of work — so much so, in fact, that it’s ushered in wave after wave of crappy content. The great news is that you don’t have to create a lot of…
Please visit Search Engine Land for the full article.
Link Building Fundamentals To Future-Proof Your Online Business
Google launched in 1998 and has grown steadily to become the most popular search engine in the world. Over 2,161 billion searches were run on their engines in 2013, and the company corners a 67% share of the global search market. As it grows and evolves, Google search is well and truly on its way…
Please visit Search Engine Land for the full article.