Friday Talk: House of Cards’ Kevin Spacey on Content Marketing
House of Cards’ lead actor Kevin Spacey keynotes Content Marketing World in 2014. Watch it here.
Post from Bas van den Beld
How Content is Changing the Digital PR Process
Jodie Harris takes a look at how content is flipping the way Digital PR looks at campaign design, the sites that are sold into and even the process, from idea to conception.
Post from Jodie Harris
Friday Infographic: How To Promote Your Blog Post
So you’ve written your amazing blog post. But now what? How to get people to read it?
Post from Bas van den Beld
Why there is more to PRing a tech start up than you might think
There is more to PRing a tech start up than just exposure or acquiring new customers. But what do you need to know? James Crawford tells you more.
Post from James Crawford
Why companies create content – part two: to gauge public opinion
Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can … read more
How are brands using VR?
It’s been widely hailed as one of the top trends for 2016, but just what does the realm of virtual reality mean for brands and how should they be harnessing it?
Post from Laura Crimmons
Opinion: Why #Twitter10k Is A Great Idea
Whats your opinion on the news that Twitter is moving to a 10,000 character limit? Jonathan Allen takes a view of why he thinks its a positive move.
Post from Jonathan Allen
Recap Friends of Search 2016 #FOS16
A recap of the third edition of Amsterdam based search marketing conference Friends of Search!
Post from Jan-Willem Bobbink
PR Inspired Link Acquisition Techniques for SEO
This blog post from Gordon Campbell explains how to generate a large number of high quality backlinks to your website using PR lead link acquisition techniques.
Post from Gordon Campbell
Why Sites Shouldn’t Put Nofollow on their Outbound Links
I’ve wanted to blog about this for a while now, but was never quite sure what to say and how to say it. But after being directly affected by it twice recently, I decided “enough is enough”… From what I can see, more and more publishers are seemingly applying rel=”nofollow” on their outbound links, meaning […]
Post from Steve Morgan
5 Top Tips for Promoting your Digital Content
Content pieces can take a huge amount of time to create, but will fail to make the impact they deserve without the right efforts being put into promoting them. Good promotion takes time, effort and creativity, and can exponentially increase the engagements, links and shares that your content generates. Fail to invest in this crucial […]
Post from Jack Telford
Examining Change in Your Content Marketing Themes
What is it about “change” that compels people to read, share, engage or act? Think about the types of ideas that are in a constant state of change; politics, technology, environment, economics and so on. Image Source Why are we so fascinated with the idea of change? Is it from a sense of self preservation? […]
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Content marketing: understanding its role, value and ROI
Over the past few years, content marketing has gone from being an accessory advertising tactic to a focal point of modern marketing.
What To Do When Your Creative Well Runs Dry
It can be difficult to be creative full-time, so if you’re struggling for ways to get inspired then why not try one of these methods to refresh your mind and get some new ideas into the mix.
Post from Hannah Thorpe
Ideas that Work in Content: Nostalgia
As you may have noticed, I’ve been spending the last few blog posts examining different aspects of content marketing, development, ideation and promotion. So far, we’ve looked at a guide to Reddit for Web Marketers and we’ve examined two themes that you can use in your content: challenging established conventions and examining ideas of scale. […]
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Ideas That Work in Content: Identifying & Challenging Conventions
Trying to understand what makes content “work” on the Internet is a fascinating process. Why does a piece of content resonate with people, when another does not? So far, we’ve looked at an introduction to Content Marketing, a guide on using Reddit for content ideation and research and finally, we’ve looked at ideas that work […]
The post Ideas That Work in Content: Identifying & Challenging Conventions appeared first on Builtvisible.
Build Implicit Analytics Into Your Site Architecture to Better Understand Users
Jonathan Allen explains how a site redesign represents a huge strategic opportunity to run your online business more effectively. It’s an opportunity to better understand your users on site and your wider audience off site.
Post from Jonathan Allen
How Language Transforms: Should “SEO” Get a New Name?
SEO is responsible for a great deal of brand traffic and revenue. It’s become more than “Search Engine Optimization”. Should “SEO” get a new a name?
Post from Lisa Williams
5 Techniques to Ensure Your Content is User Focused
A lot of content is written without proper thought about who the content is for. Daniel talks about how you can ensure your content is user focused, with a number of tools and tactics you can use to find out what your users want.
Post from Daniel Bianchini
Answers and Apps: Trends at SMX West
SMX West 2015 was held in San Jose at the beginning of March. Kate Morris attended and shares the key lessons and trends she picked up from the event.
Post from Kate Morris