Have we reached peak content? Insights and issues highlighted by #ClickZChat
Do you believe that we’ve reached (or are heading for) peak content? The point when there is so much information available that it becomes effectively useless?
21 quick ways to find inspiration for creating content
In order to maintain your productivity and feel inspired for your next post, it is helpful to get organised in advance and create a list of resources and tools that will help you find an idea for your next post.
Data Driven Content: Ideas that Work in Content Marketing
If you’re a content marketer then it’s important to put time into researching and understanding what content ideas propagate on the web. Over the past few months we’ve looked at a number of themes including: nostalgia, scale, challenging established conventions and change. Next, we’re going to cover an introduction to data driven content marketing. Using […]
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5 Cool Content Marketing Examples To Arrive On The Internet In Q1
In her new quarterly series, Dani takes a look at what’s new and interesting from the world of content marketing. There’s so much great stuff being published to the web on a daily basis that it can be hard to keep up, so let us take the leg work out of it for you. As […]
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Content Marketing for Customer Retention
Landing new business is excellent, but if you’re not also gaining repeat customers then you’re winning the battle, but losing the war. Customer retention is your ticket to healthy business growth. Fortunately, content marketing is here to storm the beaches and save the day. Your Sales Funnel Should Focus on Customer Retention When I look […]
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Content marketing: nine tips for herding your stakeholder cats
As content marketing types, we’ve all been there. After all that ideation and PM and creativity, it turns out that just getting your content reviewed and approved can be the hardest part of the whole process.
Introducing the Content Strategy Canvas
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the answers given will differ from company to company. To help with this, I’ve come up with the Content Strategy Canvas.
22 useful IFTTT recipes for content marketing and SEO
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even … read more
Every Type of Digital Content (for Every Stage of the Buyer’s Journey)
Last week, I talked about how re-purposing content will build your reputation and stretch your marketing budget. In this post, I’ll run through all the different types of content you can use, and which types of content help the most at each stage of your customers’ buying cycle. Understanding the Buyer’s Journey The buyer’s journey […]
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How to use Reddit search to discover winning content ideas
If you’re anything like me then Reddit is a fantastic place to hang out, particularly when you’ve got a little time to spare.
YouTube Playlists: An Amazing Source for Content Ideas
Having to come up with ideas on the spot is really tough. In fact, I think it’s a bit of a myth. Everyone I know who’s been great at improvisation in some form or another has always managed to achieve that through hard work, and building up a library of material ready for that next […]
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Everything You Need to Know About Facebook Canvas Ads
Back in October 2015, Facebook announced it was testing a shiny new ad unit called Canvas ads. Those tests must have gone well, because Facebook Canvas ads are now being rolled out to the ad accounts of all of us mere mortals! In this post, I’ll share my tips for getting the best out of […]
Post from Tara West
No Resources? 3 Content Marketing Tips for Businesses Without a Budget
It’s 2016, which means that if you’re not using content marketing to further your brand and attract new customers, you’re in a swiftly shrinking minority. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends report 89% of UK Respondents rely on content marketing, and that number grows every year. This study also shows […]
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Using Data Miner to Generate Content Ideas – A Practical Guide
Jack explains how using a tool called Data Miner can give valuable insights into the mind of your customer, and how these can be used to generate content ideas.
Post from Jack Telford
Seven of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Five tips to achieve content marketing success
We attended Ayima’s Insights Conference in London this week, and here’s what we learned from Danny Chadburn, Head of SEO at Ayima and SEW contributor, on how to create a successful content marketing strategy.
Tessa Wegert on the latest content marketing trends of 2016 [podcast]
ClickZ has released a new podcast series called the ClickZ Digital Marketing Podcast, featuring some of the experts who contributed to our Digital Trends 2016 report.
Scraping for Content Marketing Ideas & Research
“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill set because of the every day need for quality assurance, bug testing and SEO diagnostics. There are some really good articles on the technical search applications […]
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Study suggests that ‘peak content’ has been reached for brands
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016.
Blogging for SEO: five quick tips for beginners
Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content marketing.