How to increase your content’s viral potential
Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it.
What can Medium’s Creative Exchange bring to native advertising?
Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated sponsored content: the Creative Exchange.
6 SEO Tools Which Make Life a Lot Easier
Jack Telford reveals his 6 top SEO tools, offering insights on everything from technical search functionality, to idea generation and competitor research.
Post from Jack Telford
Make Content Great Again
Paul Hunter looks at the state of content marketing and asks the question: Can We Make Content Great Again?
Post from Paul Hunter
Just because they’re sharing, it doesn’t mean they’re reading
If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just one of the 41% of people who not only share an article but actually read it too.
Tips for Copywriters From the Greats
Suzette Mayr, author of Monoceros, was my mentor throughout University. I attended at least three of her creative writing classes in my undergrad, and she also served as my supervisor during my graduate studies. It was Suzette who first told me to “kill my darlings.” She taught me this age-old adage (commonly attributed to William […]
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Get Inspired for Video Content
When it comes to content marketing, video is a veritable chef-d’oevre —tapping into sound, visuals, and storytelling to hook viewers. You already know that video results in more conversions than most other forms of content marketing, so the only question that remains now is where do you seek out inspiration? Well, chances are good that […]
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A handy guide to content marketing for mobile
A responsive website is not a mobile strategy.
The science behind shareable content
In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content … read more
Warning: Don’t fall victim to content strategy’s biggest mistake
If you think content strategy and content marketing are independent of each other, your content doesn’t stand a chance. Here is why: … read more
Friday Infographic: How to write the Perfect Blogpost
Wouldn’t we all like to write the perfect blog post? Can we? Well, we can get close! A summary of what it takes to write the perfect blog post.
Post from Bas van den Beld
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings … read more
12 reasons for brands to use GIFs in content marketing
GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing … read more
Improve your Content Marketing Strategy with the Essentials Course
State of Digital introduces a new course that will get your content strategy up and running in only six weeks time.
Post from Bas van den Beld
Customer journey analysis and search scenarios
If we are able to anticipate what that information should be, our Web sites will be optimized not only to be findable in a much wider range of keywords but also to stick to the user from the very first contact and stand by him until he is ready to convert.
Post from Fernando Maciá
Why companies create content – part three: to answer customer questions
Here we’ll explore how companies can best construct content to respond to the frequent (and not so frequent) queries that come from their audience.
How to Implement Tone of Voice
First, if you don’t know the difference between tone and voice, make sure you brush up on my last article. This article’s no good to you if you haven’t nailed down your brand voice, or if you don’t understand that you can change your content’s tone while keeping voice consistent. Second, brush up on your […]
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The Difference Between Voice & Tone
You’d be hard pressed to find a marketer who won’t nod emphatically when you say, “You need to establish your voice.” But I’d wager that you’d be equally stymied if you tried to find someone who can tell you exactly what they mean when they talk about voice—or how voice differs from tone. And yes, […]
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Shift Q&A: “Content is not a conceit or a vanity project, it makes people money”
Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it right?
Nine common content marketing mistakes and how to fix them
Content marketing is becoming vital to business, with its success affecting many positions that complement each other. How do you ensure though that your strategy is effective?