Make Understanding Your Customer Journey a Priority
A research report recently published by Millward Brown Digital revealed how 55% of senior marketers lack confidence in their organisation’s understanding of the customer journey. With the volume of new digital touchpoints increasing by a fifth each year, marketers across sectors are grappling with how to reach audiences with the right content in the right […]
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8 Surprising Conversation Starters for Publishers/Editors in Blogger Outreach
Rather than vie for Editors & Bloggers attention against everyone else with content requests start a conversation in a different way – earlier on in the outreach cycle. Chris Green shows some of his favourite ways to start the PR/Outreach process in a way which doesn’t include asking for a link.
Post from Chris Green
Things you need to know about Visual Marketing Tool Visme (Review)
A review of Visme, a visual marketing tool: it has a lot of features, but it’s not for everyone. Learn about the good and the bad stuff!
Post from Bas van den Beld
Five ways to quantify relevance in content marketing
When it comes to content marketing, how do you quantify relevancy? Can you determine just how relevant you are, and how you can improve it?
A Look at Tomorrow for Digital Marketers
Digital marketers are always at the mercy of the astonishing rate their channels evolve. We’re always under pressure to see into the future, and adapt. How the brands we promote are discovered by consumers will be unrecognisably different in the far future. But what about the next 5 to 10 years? We talk about the […]
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What is content syndication and how do I get started?
Here we’ll take a look at the practice of content syndication and answer a few questions.
10 Open Data APIs Built By Brands To Use In Your Content Campaigns
Pete Campbell provides examples of how brands are building open data APIs as part of their strategy to secure natural visibility across third-party apps.
Post from Pete Campbell
How to optimise your videos for better ranking on YouTube
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.
Why your brand needs a style guide
Brands need content. It’s at the heart of the ‘brand as publisher’ concept.
How to Use Storytelling to Spark Audience Attention
In our guest blog Jordie van Rijn goes into great detail about making sure you craft great content, to tell the perfect story to the reader, that is in the medium they want, relevant and of course timely. If you really want to drive impact with your messaging, make your content compelling, tell a great story.
Post from State of Digital
A Look at Tomorrow for Digital Marketers
Digital marketers are always at the mercy of the astonishing rate their channels evolve. We’re always under pressure to see into the future, and adapt. How the brands we promote are discovered by consumers will be unrecognisably different in the far future. But what about the next 5 to 10 years? We talk about the […]
The post A Look at Tomorrow for Digital Marketers appeared first on Builtvisible.
The Importance of Emotion in Content Marketing
Using emotion in your content is a key part of achieving success with content marketing. Paul Hunter explains why you need to use emotion effectively.
Post from Paul Hunter
Friday Talk: Robert Rose – Getting your Content Marketing Strategy Right
Robert Rose talks about developments in Content Marketing and how to act on it.
Post from Bas van den Beld
Building Loyalty Through Content: 3 Shining Examples
You already know that your brand needs content marketing to build up a fan base and win new customers. But of course, new leads are only half of the equation — you also need to encourage your satisfied customers to make return trips by encouraging customer retention. To walk this delicate line between winning new […]
The post Building Loyalty Through Content: 3 Shining Examples appeared first on Builtvisible.
Building Loyalty Through Content: 3 Shining Examples
You already know that your brand needs content marketing to build up a fan base and win new customers. But of course, new leads are only half of the equation — you also need to encourage your satisfied customers to make return trips by encouraging customer retention. To walk this delicate line between winning new […]
The post Building Loyalty Through Content: 3 Shining Examples appeared first on Builtvisible.
10 Ways to Boost Facebook Engagement Without Ads
Lisa Lacy takes a look at how brands can drive more engagement via Facebook, after the latest algorithm change which prioritises content from family and friends over that of brands.
Post from Lisa Lacy
How to use purchase intent for more effective keyword search
If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey.
Case Study in SaaS Marketing: How Help Scout creates content that works
As a SaaS company, Help Scout needs to compete in a crowded market. Irina Nica shows how their content marketing efforts are focused and drive results.
Post from Irina Nica
How the future of advertising is in servicing the ‘moment’
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
What do content marketers need to know about SEO?
Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other.