Can Content Improve Your Conversion Rate?
Content marketing builds brand awareness, at first, that later is supposed to grow into creation of brand impression, that is to result in brand affinity, which leads, eventually, to conversion.
3 Marketing Predictions of Christmas Past That Turned Out To Be Wrong
Every December features marketing predictions from various blogs. But how many of them turn out to be true? We look at some ghosts of Christmas past.
Post from Paul Hunter
Creating Link Worthy Content Using Competitor Research
Learn how to use competitor analysis to identify content ideas and tactics that have the potential to drive high quality, relevant links back to your site.
Post from Ben Wood
Five most important search marketing news stories of the week
Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised
7 Timeless Reasons Why & How Content Goes Viral
So what makes content go viral? And what makes people participate in these phenomena?
Social and Search Based Content Creation
For the past few months, I’ve been a lot about the idea of using common, freely available tools to automate or simplify the common tasks faced by SEOs and content producers. A little while ago, I wrote about how you can use Xpath and text analysis to create pitch content. In that vein, I thought […]
The post Social and Search Based Content Creation appeared first on Builtvisible.
Are you using too many questions in your headlines?
It’s been said that there are no stupid questions. But are there stupid question headlines?
Five tools to help you build a content-focused SEO campaign
Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualified leads and ultimately, more customers.
Eight content marketing trends to think about in 2017
It’s time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective?
Content Discovery Networks: Friend or Foe?
Are Content Discovery Networks a viable tactic for digital marketers or are they destined to be ruined by spammy clickbait? Paul Hunter shows how discovery networks can be used effectively for maximum gain.
Post from Paul Hunter
10 useful tools for writing compelling content for SEO
Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.*
Understanding FTC guidelines for influencer marketing
The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these rules, though, has left many confused.
Content doesn’t have to be original to be great
Being creative rarely means starting from scratch; more often than not the best ideas build on previous work. Alongside the release of our latest resource, Creative Ideation for Digital Marketers, we look at different ways to build something new and improved out of existing work. As well as reviewing how others have managed to do […]
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How to combine AdWords with Outbrain without cannibalizing their effectiveness
How different parts of the funnel can specifically incorporate two different channels – AdWords and Outbrain – while avoiding cannibalisation.
How to use buyer intent to write better copy
Most of us know our target demographic and still, it is very hard for us to constantly create content that converts. In the end, without loyal audience, there is no reason for you to write in the first place.
Seven ways to avoid content cannibalization
To get some insight into the matter of internal site cannibalization, SEMrush recently hosted an in-depth discussion about the subject with an industry expert – Dawn Anderson.
How the rise of user-generated content is changing marketing
User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content?
10 reasons your content will fail and what you can do about it
Creating content is easy. Creating great content? That’s much tougher.
Use of virtual reality reaches tipping point
The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according to new research published by ClickZ and Toluna.
“Empathy Machines”: How V.R. is Humanising Digital Storytelling
Unless you’ve spent a tremendous proportion of this year under a rock (actually not such a bad move, in retrospect), you’ve likely picked up on the fervour for ‘immersive media’ that’s making itself apparent left, right and centre. While much of 2016 will be remembered negatively, let’s not forget that it’s also the year that […]
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