SEO Tactics for App Stores, Mobile App Website Pages & Local Markets
Once an app is ready for download, the biggest challenge is getting users to find it, or even discover its existence. These traditional SEO tactics will help you when optimizing for app stores, mobile app pages on websites, and localization.
Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]
Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn’t even include mobile search ads in the IAB’s report.
The Critically Important Role of Bing Ads in Search Marketing
In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better ROAS.
Google Glass eBay Auction Hits $90,000 Before Being Removed
The augmented reality eyewear yesterday turned up on auction website eBay. The listing reached $90,100.00 after receiving 28 bids, but was canceled due to Google’s terms and conditions, which state that Google Glass can’t be resold once obtained.
It’s Official – Looks Like Users Don’t Like Google’s New Image Search?
Google Image Search Suffers Massive Drop in External Search Numbers
International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich
Yandex is Russia’s leading search engine, besting even mighty Google in numbers of unique visitors in its home country. But did you know comScore also ranks it as the world’s fourth largest overall search engine, ahead of Bing in number of search requests processed? In part,…
Please visit Search Engine Land for the full article.
Google Affiliate Network Shuts Down Again
Google announced last night that they are closing their Google Affiliate Network.
Just so you know…
Google Quick View Badge Confirmed
In December we reported some signs of a new test of something called Quick View within the Google mobile search results.
Well, Google has confirmed that this is a test yesterday on their search blog and on Google+…
Does Google Want SEOs To Overreact?
An interesting thread at WebmasterWorld is asking SEOs to take a step back…
Google Apps & Gmail Down For Many
Since about 8am EDT, Wednesday, April 17th, Google Apps and many of the products within it, including Gmail, Google Docs, Google Chat and so forth are down for many – including me.
There are tons of complaints on Twitter…
Daily Search Forum Recap: April 17, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Pictures Of The First People To Buy Google Glass
As we reported, Google Glass Explorers (the first non Googlers to be able to buy Google Glass) are now able to start picking up their pair of Google Glass, in order of who signed up first. I am part of the second batch, so I do not know exactly when I…
SearchCap: The Day In Search, April 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Tokyo Court Orders Google To Alter Search Suggestions & Pay Fines AFP reports a Japan court has ruled Google to alter the search suggestions and fined Google…
Please visit Search Engine Land for the full article.
Tokyo Court Orders Google To Alter Search Suggestions & Pay Fines
AFP reports a Japan court has ruled Google to alter the search suggestions and fined Google 300,000 yen ($3,100). The Tokyo District Court ruled that Google has to change the auto-completions for a search on a particular man’s name – the name was undisclosed – because Google…
Please visit Search Engine Land for the full article.
Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]
Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping, and how to troubleshoot issues with your PLAs, and more.
Google: Adding Too Many Pages Too Quickly May Flag A Site To Be Reviewed Manually
Google’s Matt Cutts answered a question submitted by another Googler, John Mueller, on YouTube asking, “Should I add an archive of hundreds of thousands of pages all at once or in stages?” The question is, if you build out a new section of your website with tons of content –…
Please visit Search Engine Land for the full article.
Live @ SMX London: From Authorship To Authority: Why Claiming Your Identity Matters
While “content is king,” many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. Google underscored the importance of authority when it introduced “author rank” as an important factor in its ranking algorithm. To…
Please visit Search Engine Land for the full article.
Google Fined $3,100 For Slanderous Search Suggestion in Japan
A Japanese court has fined Google $3,100 for an autocomplete suggestion that linked an innocent man to criminal acts. Google has been asked to change its autocomplete feature, but Google isn’t based in Japan, so the court can’t enforce a change.
4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles
Many of our clients face sales cycles in a six- to twelve-month duration. In a recent client interview, one of the sales directors revealed that they were on the verge of closing a multi-million dollar deal that took nearly three years of nurturing alo…
Facebook Photo Sizes Cheat Sheet for Marketers: Apps, Ads, Albums & More
Vibrant, colorful photos drive more engagement. Use this guide to find the right dimensions, resolution, and file size for Facebook images to market your business with albums, cover images, apps, timeline photos, highlighted images, and more.