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Facebook has the opportunity to tackle local. If you triangulate Facebook’s recent moves with Home, Nearby/Local Search, Graph Search, and mobile news feed ads, there’s an opportunity to connect buyers and sellers in locally relevant ways.

To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent and make the most of your creative. This will help generate a greater return overall on your marketing dollars.

Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of $13.97 billion. As revenues grow, CEO Larry Page is focusing on future products and Google’s growth potential.

Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google’s exit could be good news for competitive affiliate networks and affiliate program management companies.

Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding and where BOTW is going.

Yahoo has updated its email app for iPad and Android tablets to allow users to make use of gesture controls. Yahoo also revealed a weather app for iPhone, which brings together crowdsourced images from Flickr with local and international forecasts.

The average size of web pages has increased by 56 percent. Desktop page load times have decreased slightly. However, mobile page load speeds have decreased by 30 percent. Nearly every county is trending toward faster page load times on mobile.

Twitter’s keyword targeting in timelines means advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as well as specifying the geographic location, gender, and client being used, to reach their audience.

Users are being conditioned to check (and click) the area of Google’s SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search query.