Earth Day 2013 Google Doodle: Control the Weather in Interactive Logo
Today’s Google Doodle for Earth Day 2013 has a lot to experience. So much, in fact, Google created a “sightseeing checklist” to make sure you don’t miss anything. You’ll find all four seasons, animals, rain, wind and snow, and much more.
Google Reconsideration Request Guidelines & Example
Writing an awesome reconsideration request is critical when you’re attempting to get an unnatural links penalty removed by Google. Get on the path to recovery by following these tips, and see one example of a reconsideration request that worked.
Google: Pushing Hundreds Of Thousands Of Pages Can Raise A Red Flag
As I covered at Search Engine Land yesterday, Matt Cutts, Google’s head of search spam, posted a video answer to a question Google’s John Mueller asked named Should I add an archive of hundreds of thousands of pages all at once or in stages…
My Google Traffic After My Linking Penalty Was Lifted
As promised, I wanted to share my traffic changes after I’ve nofollowed my paid links. I already shared with you the interesting reconsideration request submission, response and analysis…
Google’s Paid Clicks Up 20% But CPC Prices Fall 4% In Q1 Earnings Report
Google announced earnings last night and reported revenues of $14 billion and profits of about $3.5 billion for their first quarter of 2013. The key highlights for search marketers are on paid clicks and cost-per-click…
Google To Require Publishers To Agree To New AdSense Terms & Conditions
Google announced they have updated the Google AdSense terms and conditions.
Google did not link to the terms and conditions that are being updated but did pull out the two major changes to the legal agreement…
Google AdSense Message Indicator Showing One For Some Publishers
A Google AdSense Help thread has some AdSense publishers acting concerned over noticing a message indicator showing one unread message but when they click through…
Google: Disavow Links Even If Removed As A Best Practice
A Google Webmaster Help thread has Google’s John Mueller implying that it may be “good practice” to list the sites and URLs in your disavow file even if they links were removed and especially if you simply requested the webmaster to remove them…
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Video Recap of Weekly Search Buzz :: April 19, 2013
Interesting week in the world, with the Boston bombing and the stuff going on this morning. I did my best to do the search…
One Out Of Five “Second Screeners” Look Up Advertised Product Info While Watching TV
To give further credence to consumers’ love of “second-screening” and why marketer’s should be salivating at the opportunities these new habits behold, Nielsen released stats on just what consumers are doing on their tablets while watching TV. Social networking sites…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, April 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing: Our Search Results Do Not Infect Users, “Malware Study Was Wrong” Bing has responded to the malware study conducted by AV-TEST earlier this…
Please visit Search Engine Land for the full article.
Bing: Our Search Results Do Not Infect Users, “Malware Study Was Wrong”
Bing has responded to the malware study conducted by AV-TEST earlier this week, claiming that Bing search results led to five times more malware than Google. To that Bing said, “the conclusions many have drawn from the study are wrong.” Why is the study wrong according to Bing? While…
Please visit Search Engine Land for the full article.
4 Ways To Take Your AdWords Scripts To The Next Level
Last week, I presented at HeroConf in Austin and shared some advanced tips for automating AdWords account management with an audience of PPC account managers. They seemed to like what I had to say; so, I’ll share a few of the more advanced scripting tips with you here. When you manage PPC accounts,…
Please visit Search Engine Land for the full article.
Another Loss for Viacom in Endless YouTube Copyright Legal Battle
A U.S. district court judge has confirmed, once again, that YouTube operates within the rules of the Digital Millennium Copyright Act and is protected by safe harbor. The court said YouTube could only be held liable for material it knew existed.
Search In Pics: Google Glass On Glass, Silly Bandz & Googely Nail Polish
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Glass On Glass: Source: Google+ Google Fiber Van At GooglePlex:…
Please visit Search Engine Land for the full article.
In-Line Search Term Reporting Coming to Bing Ads
Bing Ads announced it is working on adding a Search Terms Report to make mining search query data more accessible from within the Web UI. Currently in the Web UI, search query data is only available under the Reports section. With the update, search te…
How To Determine Your Hourly Bid Multipliers In AdWords
Since I received some solid feedback on my last column detailing how to determine mobile & geo bid multipliers for enhanced campaigns, I thought I’d share some more actionable stuff this time around. While hourly bid multipliers aren’t new, they remain a crucial tactic for optimizing your…
Please visit Search Engine Land for the full article.
5 Basic Tips to Improve WordPress for SEO and the User Experience
Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – all will improve WordPress for SEO and the user experience.
Take Our Search Engine Watch Annual Survey
All responses will remain confidential. For those of you who completely finish the survey, we will enter you into a prize drawing to win a Platinum Pass to an SES Conference of your choice, or three runner-up prizes of a $50 Amazon Gift Card.
Driving Consumer Insights With Mobile Analytics
Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls.