New Google Analytics Interactive Tool: Customer Journey to Online Purchase
The new Google Analytics Customer Journey to Online Purchase tool lets you interactively explore the typical online buying behavior of your site’s visitors and see how different marketing interactions affect your sales and conversions.
Google’s New European “Antitrust” Search Results: Here’s What They’ll Look Like
I’ve found documents associated with the Google-EU settlement proposal that offer mock-ups of how the new, regulated SERPs will look. It’s very interesting and greatly clarifies the settlement terms and how they will be implemented practically. These mockups look quite different (and…
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Bing Relaunches Places For Business
Bing announced they have relaunched the Bing Business Portal under a new name, “Bing Places For Business.” The change doesn’t currently do much with your listings, outside of move the location of where you manage your business Bing Maps listing to bing.com/places. It also removes…
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Google Analytics Releases “Customer Journey To Online Purchase” Report
Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. You can learn more about it in a short write-up at our sister site, Marketing Land: New Google…
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Google Doodle Spotlights Ella Fitzgerald
The “Queen of Jazz” is in the spotlight today on Google’s homepage. A colorful Google Doodle pays tribute to Ella Fitzgerald, who was born on this date 96 years ago. The American jazz vocalist won 13 Grammy awards and sold 40 million albums.
Daily Search Forum Recap: April 23, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:
Google Has Manually Penalized Mozilla
Mozilla…
Google Has Manually Penalized Mozilla
Mozilla.org, the non-profit organization behind Firefox, Thunderbird and tons of developer oriented tools, was penalized by Google.
Christopher More, Mozilla’s Web Production Manager, posted the details of the penalty in the Google Webmaster Help foru…
Twitter AP Account Whitehouse Hack Leads To Two-Factor Security
I am sure you all know that at around noon yesterday, the Associated Press had their Twitter account hacked by Syrian hackers. The hack was easy but significant…
Google To Mozilla: You Had 12 Megabytes Of User Generated Spam On One Page
Yesterday we broke the news that Google has penalized Mozilla for user generated spam and we did say it was a granular penalty but we didn’t know how granular until today.
It turns out, the penalty was on one specific page…
Google: Searches Don’t Use The Related Searches Option
The other week, AJ Kohn noticed that Google dropped the related searches search option from the options in the search tools
Phone Numbers In Google AdWords Display URLs?
A WebmasterWorld thread has search advertisers discussing the ability and feasibility of using the display URL to show your phone number.
Supposedly…
Google Logo For Ella Fitzgerald, The Queen of Jazz
Today, April 25, 2013, Google is honoring the life of Ella Fitzgerald with a special Google Doodle (logo) worldwide.
Ella Fitzgerald was a prominent singer, vocalist, with the nicknames “First Lady of Song”, “Queen of Jazz”…
Happy Birthday Google’s Penguin Update
Today is the one year birthday/anniversary of the release of Google’s Penguin update – it was released on April 24, 2012.
Since then, we’ve had two additional updates of it on May 24, 2012 and then on October 5, 2012. Now we await the fourth update whi…
SEO Firm Made Of Giants, BlueGlass Is Collapsing
I have this policy of not covering topics here if (1) there are not communities talking about it in forum like settings and (2) if that community is not open, I won’t talk about it. I only cover public threads and content that is available to anyone t…
Google Will Send Notifications To WWW & Non-WWW Webmaster Tools Accounts
Google’s Matt Cutts said in the ongoing Mozilla penalty discussion at Google Webmaster Help that Google will generally send the webmaster tools notification to both the non-WWW and WWW verified Google Webmaster Tools account.
Matt Cutts said the reaso…
Google Authorship Snippet Drops More By… Link
Google has quietly changes the authorship snippet within the search results. Google has removed the “more by” author link, which was added in 2011 and has changed the click behavior of some of the links in the authorship snippet…
Google Drops Instant Previews Over Low Usage
Google has officially dropped the Instant Previews from the search results due to “very low usage” by searchers…
EU Goes Public With Google Antitrust Proposals, “Market Test” FAQs
The EU released documents this morning that detail Google’s antitrust settlement proposals and explain the Competition Commission’s position on various aspects of the investigation. First here’s what the EU says Google has proposed: Google offers for a period of 5 years to: (i)…
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A Good Start For Paid Search In 2013
It’s April, which means that spring is here and the first quarter of 2013 is in the books! The birds are chirping, the flowers are blooming, and the ads are clicking. Aren’t the landing pages pretty at this time of year? At Kenshoo, we sit on some massive data sets that we share each…
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Google Downplays Google+ With Updated Authorship Snippet?
Google has quietly changed the user interface for how they display the authorship snippet in the search results. The largest difference is that they removed the “more by” link that linked to additional stories written by that author. The other changes include that now clicking on the…
Please visit Search Engine Land for the full article.