SearchCap: The Day In Search, May 3, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And How to Fix It Bing Ads has made several announcements about upcoming feature…
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Nearly 90% of Affluent Consumers Use Social Media [Study]
LinkedIn reports that affluents use social media primarily for professional reasons. One out of every two surveyed use social media to connect with other professionals, while one in three use social media to engage with professional content.
Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And How to Fix It
Bing Ads has made several announcements about upcoming feature updates over the past few weeks (see below in Related Articles), and they’ve made another today. Soon, the Ad Preview Tool will get a new name and added functionality. In its current form, you can use the Ad Preview Tool to…
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6 Billion Hours of Video Watched on YouTube Each Month
With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C.
Report: Mobile Traffic To Local Sites Growing Faster Than To Total Internet, Now At 27 Percent
The Local Search Association has released a new Local Mobile Search report, which affirms many of the big themes and trends in the market now: PC traffic is flat, mobile is gaining rapidly and mobile is heavily used for local search. The Q4 2012 data i…
Last Year’s Top 3 U.S. Search Marketing Agencies Continue To Lead In 2013 Report
Every year, Ad Age ranks the top performing U.S. search marketing agencies based on the previous year’s U.S. and worldwide revenue. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. 1, 2, and 3 on the list of largest U.S….
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Search In Pics: Google Glass In The Shower, Bing Living Room Giveaway & Google Rock Climbing Wall
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Protest Outside Of Google London: Source: Twitter Google Rock Climbing…
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Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1
The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC Strategy followed up its latest quarterly review of top CSEs with a closer look. The agency hadn’t been surprised to see the 87% increase…
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Google Testing Search Results Without URLs
Google is testing yet another user interface change – this time by not showing the URL of the search results on the page. @tecnonetblog tweeted that he spotted this test and posted images of it on Twitter. In the images below, you won’t see the URL, which is now green followed by an…
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Using Advanced Segments & Scroll Depth To Test Content Types In Analytics
Last month, I gave readers some tips on measuring engagement using Google Analytics and WordPress. This month, I want to dig deeper into how you can use content scroll depth to help craft a strategy for your future content curating efforts. Creating a …
Repurposing Content: Top Benefits, Techniques & Tools
Consistently creating great content is challenging. Rather than constantly churning out new content, you can promote the same or similar content on different media channels. Use these tactics and tools to reach a larger audience with less effort.
Live @ SMX London: Essential New Paid Search Tactics
Anyone who’s ever run a paid search campaign knows that the rewards can be instant, huge and provide out-of-the-ballpark ROI when executed properly — and can just as suddenly become a massive money pit when your competitors respond or when a search engine changes policies or introduces…
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Moving Forward With a Broken Compass: A Plea to SEOs
The people who pay your bills put a lot of trust in you. They need your direction, guidance and expertise. Take pride in your work or don’t do it. Always remember there are real people behind the numbers you put into your spreadsheet.
5 Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World
Demonstrating ROI is a critical element of marketing performance when faced with reporting obstacles. Here are five recommendations for providing greater performance measurement on B2B SEO programs impacted by “not provided” traffic percentages.
Matt Cutts Tells SEOs to Stop Worrying About Google Search Patents
“Just because a patent issues that has somebody’s name on it or someone who works at search quality or someone who works at Google, that doesn’t necessarily mean we are using that patent at that moment,” says Google’s distinguished engineer.
SearchCap: The Day In Search, May 2, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Expands List of “Generic” Top Level Domains and Makes Them Geotargetable Typically, the country-code top level domain (ccTLD) is just that…
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Facebook Promoted Page Likes: How to Get Started
Facebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here’s everything you need to know about getting started with Promoted Page Likes ads.
Snickers AdWords Campaign Targets Searchers So Hungry They Can’t Spell
As part of Snickers’ “You’re Not You When You’re Hungry” campaign, an ad agency teamed up with Google to target users who made common spelling errors on Google searches. The result: more than 500,000 people saw the ads over three days.
Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]
Pinterest use by brands in the fashion retail and automotive industries is lacking. Only 18 percent of fashion retail brands pin items on Pinterest, and more than 75 percent of Pinterest engagement for the automotive industry is driven by users.
Google Expands List of “Generic” Top Level Domains and Makes Them Geotargetable
Typically, the country-code top level domain (ccTLD) is just that — a country code. For instance, example.co.uk has content for the UK, and example.com.au has content for Australia. Usually, registration of these domains is restricted. You have to prove that you are operating the site from…
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