The Hitchhiker’s Guide To Internal Linking Strategy
It’s not the first thing you think of when you hear “link building.” It’s definitely not the sexiest aspect of link building. But, I’d argue it’s among the most important components of a solid link building strategy. That’s right, folks: today we’re going to chat about internal…
Please visit Search Engine Land for the full article.
Google Local Results Drops “More Results Near…” To “Improve” Local Search Experience
Google has quietly dropped yet another search feature, this one is related to local search results within a search on Google. Google has removed the “more results near…” link on local search results for queries with local intent. For example, if you search for [pizza] on…
Please visit Search Engine Land for the full article.
Optimizing For Facebook Graph Search: SEO Meets Social
As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in…
7 Ways to Get More Out of Your Conversion Confirmation Page
Improving your conversion rate is one of the most important tactics in your SEM toolkit. Yet, the purchase/lead confirmation page is often overlooked. Here’s a short list of ways to get more out of your confirmation page – and grow your business.
70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]
SEO isn’t the big money maker many people believe, with many SEOs serving a small number of clients most earning smaller revenue. Bright Local has done a refresh of their 2011 Local SEO Industry Survey and there are some surprising results.
Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs
Google has just updated their list of ccTLDs (Country Coded Top Level Domains) they will treat as a generic TLD. This means that Google will consider these ccTLDs as generic for geotargeting, similarly to how .com domains are treated as generic.
Google Palestine: Is Google Taking Sides?
Google says it’s merely following the lead of the United Nations and other organizations. The Palestinian National Authority is praising Google’s decision, while Israel states Google’s move is causing more harm than good in the geopolitical battle.
AdWords Campaigns That Don’t Use Advanced Settings Will Be Migrated To Standard Type Campaigns
Over the next few weeks, Google will be migrating AdWords campaigns that don’t use any advanced features from “All Features” to “Standard” type campaigns. The change applies only to “Search Network Only” and “Search and Display Networks”…
Please visit Search Engine Land for the full article.
Bing Asking Users To Break Their Google Habit In Latest Bing It On Challenge
Bing announced today a new version of their Bing It On Challenge, an online campaign launched last September that offers users a side-by-side comparison of Bing and Google search results. In the latest Bing It On Challenge, Bing asks users to perform f…
SearchCap: The Day In Search, May 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Ignites Controversy By Using “Palestine” On Homepage Google has been at the center of heated geo-political controversy before, usually around disputed…
Please visit Search Engine Land for the full article.
Watch Out For Google Rich Snippet Hacking
There are two reports in the Google Webmaster Help of webmasters noticing that the schema aka rich snippet details show third-party data and links in the rich snippet testing tool…
May 30th, Google AdWords Spreadsheet Edit Shutting Down
Google announced they are sunsetting, removing the option for AdWords advertisers to modify their campaigns through the spreadsheet edit option.
The spreadsheet edit option is going away May 30, 2013…
Google AdSense Changes Reports To Remove Invalid Clicks & Impressions
Google announced on the AdSense blog that effective now, Google is removing not just the earnings associated with invalid clicks but also the clicks and impressions associated with those invalid clicks.
Google: Our Business Places Analytics Is A Bit Fickle
It should be of no surprise to our reader or anyone who has a business listing on Google Maps/Places/Local that the Google Places Dashboard has issues and bugs.
It is one of the most consistent complaints from business owners who interact with Googl…
Video Recap of Weekly Search Buzz :: May 3, 2013
This week I reported on a scary possible Google Rich Snippet hacking issue, I hope it is just a display bug. Bing Webmaster Tools added a malware…
Structure Your Google AdWords Account For Mother’s Day
Mother’s Day is a week from Sunday and most children probably still have not bought their mother’s a gift.
So that means you still have time to create your campaigns to target searchers looking to buy your goods and services on AdWords…
Google Maps Images: Can I Use Them?
One of the more common topics I see come up is the question of, can I use images from Google Maps or Google Earth on my web site, on a t-shirt, in the news paper…
Google’s Cutts Say Search Flux Not Meant To Trick SEOs?
Several months ago we covered discussion around a patent document filed by Google named ranking documents…
Google: Don’t Hide URLs In Search Results. We Don’t Like It.
@tecnonetblog, a man who spots probably 2 – 5 Google experiments per week, noticed a new one where Google is not displaying the search results URL in the search results interface…
Exact Match Domainers: Are You Switching Or Improving?
Several months ago, Google launched the Google EMD Update that went after “low-quality exact-match domains in search results,” according to Google’s head of search spam, Matt Cutts.
Since then…