Google expanded text ads are live, and device bidding & responsive ads for native roll out
Standard text ads will no longer be accepted as of October 26.
The post Google expanded text ads are live, and device bidding & responsive ads for native roll out appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google rolling out major change to PLAs for broad product queries, among other Shopping updates
Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants.
The post Google rolling out major change to PLAs for broad product queries, among other Shopping updates appe…
Machine learning for large-scale SEM accounts
Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns.
The post Machine learning for large-scale SEM accounts appe…