New features may be coming to AdWords Responsive Ads
Some accounts are now requiring a square image.
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Google makes it easier to add & remove emails from Customer Match lists in AdWords
Keep lists up to date by uploading changes to existing lists.
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Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday
The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors.
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Google Home bests Amazon Echo & Alexa, for answering questions
If you’ve always wanted someone around the house to answer all the questions you have during the course of your day, that someone is a something — Google Home.
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Google creates its own antitrust woes with poor communication over search listings
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google’s defense from antitrust charges.
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For manufacturers selling in retail chains, Google launches affiliate location ad extensions
The extension lets manufacturers to show users nearby retail chains in which their products are carried in their AdWords ads.
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Google AdWords click-to-text message extension is coming out of beta
With the new mobile ad extension, users will be able to connect with advertisers via SMS.
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AdWords rolls out Salesforce account linking for automated conversion imports
The conversion data import solution is coming out of beta.
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iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards
For iProspect, it’s the second straight year with multiple awards as Search Engine Land again honors the best in search marketing.
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Google updates Penguin, says it now runs in real time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
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Bing partners with CBS Interactive in syndication deal
The deal is aimed at boosting mobile search volume and share for the Bing network.
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AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results
Google reiterated that the move does not include a rankings change.
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Google testing mobile Shop the Look ads for apparel & home products
Looks are culled from partners including Polyvore and Curalate with related products featured in Shopping ads.
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Google now requires more reviews for Seller Ratings to show in ads
The higher threshold will put added pressure on smaller businesses to gather reviews.
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Bing Ads Editor now supports custom ad copy for native ads on MSN.com
Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool….
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Moz trims product line to focus on search, lays off 28% of staff
Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are killing off Moz Content and Followerwonk.
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After complaints, Google lets any publisher apply to have “Critic Reviews” of local businesses
Initially open to five publishers, Google opens the doors to anyone to apply after criticism by Yelp and TripAdvisor.
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Confirmed: New AdWords interface rolling out to more users
Google has confirmed the rollout of the new user interface to more AdWords users.
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AMP breaks out of news into the main Google search results
The company says that AMP pages will not receive a rankings boost.
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YP brings search and location data together in “audience cartography”
The dominant use of location data in mobile display advertising has ironically become more about “who” over “where.”
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