How to optimize your contact page for better conversions
Providing your future buyers with easy and varied ways to get in touch with you is the most obvious way to improve your conversion rate.
How will the Local Source tag affect SEO?
In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9.
10 things you need to know about the new Google Maps Local Search Ads
Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google … read more
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings … read more
Five places your business should source online reviews other than Google & Yelp
Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan.
Local SEO: Key challenges and tips from #ClickZChat
This week we took to Twitter for an hour to ask our followers for their local SEO challenges and solutions. Here’s everything we learned:
Beyond local SEO: Greg Gifford on how to win the visibility race
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets … read more
How to optimize your Google My Business listing: expert tips
A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services.
Mobile marketers are missing out on hyperlocal: report
Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full … read more
How does Google determine my local ranking?
Google has revealed a new ranking signal for local search… Prominence.
How are businesses using Google Posts?
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public.
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
Let’s look at a top level overview and then explore a few ideas around how to optimise for ‘near me’ micro-moments.
Google Testing New Layout for Mobile Local Search Results
Google has made it pretty obvious that it’s prioritizing mobile user experience this year. Over the weekend, I noticed an update to local results on my phone: Before: […]
A Hack to Track Local Carousel Traffic
Proving the fruit of your labor can sometimes be tricky for anyone working to increase local visibility for a client. If the business is in the local pack, that’s one thing. But if a business appears in the local carousel, things get less clear because they’re ranked horizontally instead of vertically. And even if you […]
Hyperlocal Social News On Patch
Over the past few years, as print advertising sales have plummeted alongside circulation numbers, local newspapers have faced a somewhat treacherous path to survival. Many have ended up forced to choose between consolidating with national outfits or re…
7 Takeaways From The Local Search Association Annual Conference
Earlier this month, local search marketing leaders from the U.S., Canada and 12 other countries gathered in Las Vegas for the Local Search Association’s 2013 annual conference, “Search Starts Here.” Over several days, attendees engaged in informative discussions about the numerous…
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