Why You Need Snapchat in Your 2016 Marketing Plan
Since its launch four years ago, Snapchat has been adored by millennials and has perpetually bemused marketers. With an app that is so incredibly popular, and perhaps even synonymous with today’s teens, marketers have been hoping for an opportunity to connect with the app’s audience.…
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Re-think Search: Use SEO To Grow Your Business, Not for Rankings
82 percent of marketers stated that generating brand awareness was their top goal in 2015 (Content Marketing Institute & MarketingProfs).
However, when it comes to organic search, many marketers do not view this channel as an opportunity to invest…
The Digital Marketer’s Guide to Recruiting Top Talent
As a digital marketer, count how many times you have thought to yourself, “Jeez… it’s so tough to find good people to hire in this industry.”
You’re not alone. When you’ve got competing priorities sometimes finding the right people to join your team falls pretty low on your to-do list.…
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Get More Value Out of Your TV Ads: Incorporate Search
In 2015, a 30 second Super Bowl TV ad cost 4.5 million dollars (Source: Syracuse).
What’s the ROI in that? Despite the exorbitant cost and lack of clear-cut metrics to measure the value of a prized Super Bowl ad spot, big brands continue to pay the high price every year.…
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Aligning Your Blog With Business Goals
If you’re not blogging, you’re not branding. Whether you own a small mom-and-pop business or are part of a large Fortune 500 entity, your business’s blog is a great way to establish who you are to your customers (and potential customers).…
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November’s Google Analytics Blog Insights to Grow Your Business
Here’s your summary of what happened over on the Google Analytics blog, and in the analytics industry in general, in November and how you and your team can take advantage of these developments. 1. Brain Gavin Diamonds Sees 60% Increase in Customer Checkout with Enhanced eCommerece Who Should Care: eCommerce Businesses, practitioners The Gist: Enhanced eCommerce […]
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Conquering Your Inner Critic: Lessons From The Pennsylvania Women’s Conference
Over a month ago 15 members of the SEER team attended the Pennsylvania Women’s Conference. It was…oh my God, was that over a month ago? And I’m just writing my blog post now?! What is wrong with me? I’m sure there have been a ton of blogs on this already published. That will be way […]
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Winning Your Digital Marketing Pitch
It’s easy to go off track if you’re trying to explain to your boss why you need something changed on your website or when telling a client to make a change on their site. Below are a number of ways to avoid pitfalls & to gain acceptance of your digital recommendations. Do you even know […]
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Client Meetings: Separating Fear From Reality
We’ve all been there. You wake up at 5am, take a hot shower, throw on your shiny shoes and your nicest button down, and head into the office as early as possible. Armed with nothing but a slide deck, you prepare yourself to face the inevitable: it’s the day of your first client meeting, and […]
Search Marketing: A Daytime Love Story
Most people believe that finding the right companion they will spend most of their life with is the recipe for happiness, and spend countless hours trying to do so. What they fail to consider, however, is the time they will spend with the other half is approx. just over 1.5x the time they will spend […]
How The Beatles Can HELP! You Find a New Agency
I bet you never thought the inspiration you need when it comes to choosing a digital marketing agency could come from The Beatles. There are a lot of great posts out there offering advice on how to choose the right agency, but most, if not all, only focus on things like service offerings, […]
The Ultimate List of IFTTT Recipes for Marketers
Here at SEER, we’re big proponents of scaling and automating as many tasks as possible so that we can spend the bulk of our time strategizing for our clients. So, we’re huge fans of IFTTT. If you’re not familiar with IFTTT, it’s simple. IFTTT is a free tool that you can use to connect different […]
A Study In Quantity: Sometimes Less Is More
There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]
3 Role Model Lessons From My Mom That Have Universal Business Appeal
During a time of reflection recently, I began to think about the ways that my Mom has been a role model; not just to me but to people from all walks of life, ranging from public figures to aspiring artists from our tiny community in Tennessee. Today is my Mom’s birthday. I won’t tell you […]
Wil, Here’s Some Things I Think Are Holding SEER Back (and some things that are making SEER amazing)
Hey gang, Rand from Moz here. As part of the CEO Swap Wil and I recently completed, we both agreed to blog for each others’ sites. In preparation, I conducted a poll over Twitter, and this was the subject people most wanted to hear about. I want to be sensitive to issues that the advice […]
Part Two: Four AdWords Paid & Organic Report Questions Answered
Many good things come in four. My favorite four things that come in fours may be the weather seasons, the NCAA Final Four, FDR’s Four Freedoms and the A-Team. Source – http://www.universalstudiosentertainment.com/assets_c/2010/05/Ateam_1-thumb-497xauto-890.jpg Last week, I wrote about initial AdWords paid and organic report data. The paid and organic report links Google Webmaster tool data with […]
How to Perform an Opportunity Analysis to Avoid Sloppy Marketing Strategies
“I can’t wait to do some sloppy ass work today.” Nobody says that, right? But we do it. Me included. Most of the time we’re not intentionally sloppy but it happens because we’re either rushing to ‘just ship it’ or we don’t know better. Of all the practices that fall within the discipline of marketing, the […]
Part One: AdWords Paid & Organic Report Results
SEER recently implemented the new AdWords paid and organic report for six of our clients. The paid and organic report links Google Webmaster tool data with AdWords data to show how PPC and SEO interact on a click through basis. PPC Hero wrote a great post on how to set up the paid and organic […]
How Small Wins Can Help Build Trust
Gaining the trust of your clients can be very difficult, especially if the client has worked with an unethical SEO company in the past. I want to share a story on how we got the client approval process down to 5-7 days from 4-8 weeks by having some small wins and building trust with the […]