Mastering PPC: Budgeting Basics
The process of setting up campaign budgets can easily be overlooked when setting up a PPC account or new campaign, but there are a few things you may want to consider which could impact performance. Google and Bing do a great job explaining their budget settings. At a high level, Google and Bing allow you […]
Day 1 of #SAScon 2013 – Top Tips and Takeaways
Three bloggers (Jackie Hole, Barry Adams and Claire Thomspon) from the State of Search team have spent the day at SAScon putting together all the key takeaways in one long post.
Post from Jackie Hole on State of Search
Day 1 of #SAScon 2013 – Top Tips and Takeaways
Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments
It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords enhanced campaigns. The company said they would be making changes back in early April, and now they are providing specifics. Bing Ads has supported incremental bidding by…
Please visit Search Engine Land for the full article.
More Sitelink Performance Detail Coming To Bing Ads Reporting
To provide more insight into sitelink performance, Bing Ads reporting will soon include Click Type segmentation. The new Click Type check box will be pre-selected in the Ad Extension by Ad and Ad Extension by Keywords reports. Currently Ad Extenion rep…
Fifty Shades Of Full Value
I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “understanding the full value of mobile.” The concept – at least on its face – is simple: to understand the value of a mobile click, you have to look beyond immediate conversions and give…
Please visit Search Engine Land for the full article.
AdWords Bulk Uploads Now Available For Ads And Ad Groups
Google is following up last month’s launch of keyword bulk upload from the Web UI with bulk uploads for ads and ad groups. By clicking the “Editable” box before downloading a report from AdWords, you’ll be able to make changes to ad creatives, pause ad groups or change…
Please visit Search Engine Land for the full article.
New: AdWords Report Scheduling For Any Day Of The Week
A new change in AdWords allows marketers to schedule reports to run any day of the week. Up to now, reports could be scheduled for the first of the month, daily or weekly on Monday. So, if you report Friday through Thursday, for example, scheduled reports weren’t very helpful. Now, you can…
Please visit Search Engine Land for the full article.
3 New PPC Tool Updates You May Have Missed
With all the fuss about Penguin, you may have missed these PPC updates.
Post from Jackie Hole on State of Search
3 New PPC Tool Updates You May Have Missed
Mastering PPC: How to Integrate PPC with Web Analytics & CRM Systems
Congratulations: you’ve created an account, set up billing and avoided account alerts. Now it’s time to integrate your PPC activities with web analytics and customer relationship management (CRM) systems. If you’re not using web analytics or CRM systems already, I’d encourage you to do some research on them and see if you have the time, […]
Welcome To The Mobile Era Of Search
It’s rare when you can pinpoint the moment of a major game changer for an industry to a single day. Usually, these shifts happen over time; and then one day, you look back and realize how momentous a particular event really was. For paid search, there have been many catalysts that have accelerated…
Please visit Search Engine Land for the full article.
Is Google Poaching Clicks From Travel Advertisers? Spend Trends Down Even As Advertisers Increase (Study)
On the cusp of the summer travel season, AdGooroo has taken a look at the state of paid search in the travel sector in the U.S. The company has found that, on the whole, paid search expenditures have been trending down since 2011. Spend fell 19% from January through April of this year compared to…
Please visit Search Engine Land for the full article.
Free Google Shopping Listings To End Worldwide July 11th
On June 11th, Google Shopping will complete the global transition to the pay-for-play model that was introduced in the U.S. last fall. Advertisers in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerl…
7 Principles From 7 Years Of Landing Pages
In preparing a presentation for last week’s Interactivity Digital conference in Miami, I was struck by a realization: I’ve been working with landing pages for seven years now. (Actually, I prefer to think of them as post-click experiences.) Seven years ago, my company launched its first…
Please visit Search Engine Land for the full article.
Bing Ads Launches Traffic Quality Center
Microsoft announced the launch of The Bing Ads Traffic Quality Resource Center today, a website designed to give advertisers and publishers visibility into the traffic quality protection systems of the Yahoo! Bing Network. The site includes sections th…
Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon
Google will be rolling out “flexible bid strategies” in enhanced campaigns in the next couple of weeks. Flexible bid strategies will allow advertisers to override automated bidding and apply manual bidding strategies within a single campaign or across multiple campaigns. The new Bid…
Please visit Search Engine Land for the full article.
Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions
If you needed another reason to get your location extensions set up in AdWords, Google has announced its testing new ads in the new Google Maps. AdWords search ads set with location extensions can appear directly below the search box and on the map itself. Ads without location extensions can appear…
Please visit Search Engine Land for the full article.
Analyzing Competitiveness In Your Paid Search Account
The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Qual…
Paid Search Advertising in a Multi-Device World #SMXLondon
There is no denying that mobile is growing, even to the extent that Google is focusing more on mobile and looking to benefit from mobile, as seen with new Enhanced campaigns. Kyle covers this session at SMX London.
Post from Guestpost on State of Search
Paid Search Advertising in a Multi-Device World #SMXLondon
Paid Search Techniques and Updates from #SMX London Day 1
Kyle Pretorious the PPC Manager at Media Vision covered the Paid Search track at SMX London in May 2013 to bring you a post full of all the techniques, tips and updates from the day.
Post from Guestpost on State of Search
Paid Search Techniques and Updates from #SMX London Day 1
Mastering PPC: Red Alert! Search Engine Alerts & Notifications
Publishing this blog post the day before the release of the new Star Trek Into Darkness movie is pure coincidence totally planned from the start. In the Star Trek universe, if a crewman isn’t standing on the bridge, face to face with an enemy torpedo barrage, a red or yellow alert message coming over the comm […]