Category: Search Engine Optimization (SEO)

But I’m a substitute for another guy I look pretty tall but my heels are high The simple things you see are all complicated I look pretty young, but I’m just backdated, yeah

– Peter Townsend

When you search at Google, how easy is it to find what you’re looking for? Do you search again, […]

The post How Google May Substitute Query Terms with Co-Occurrence appeared first on SEO by the Sea.

Somewhere out there is a universe that looks exactly like this one, and appears to run exactly like this one. Except something’s a little different. A little off. It’s as if search engines took a left turn instead of a right turn, back in the early 2000s. Instead of using only using meta descriptions and […]

The post Google Patents Anchor Text Snippets appeared first on SEO by the Sea.

Google was granted an updated version of a patent this week that looks at how the search engine might use directories in URL structures to help it better understand the categories on a Web site, and to categorize new pages and directories that might be…

Last week, Google was granted a number of patents exploring different aspects of how documents on the Web might be ranked in part based upon topics identified for those documents and the expertise and/or authority of authors involved in the creation of…

I’ve written about Google Bombs in the past, and how a bio page featuring President George Bush ranked highly on a search for “Miserable Failure” as a result of a Google Bomb, in a post from 2011 titled How a Search Engine Might Fight Googlebombing.

In a post from earlier today, Nemek Nowaczyk wrote a […]

The post George Bush is a Miserable Failure Again, in Google’s Knowledge Base appeared first on SEO by the Sea.

The great thing about HTML is that it’s so flexible and offers so many ways to do things. The worst thing about HTML is that it’s so flexible and offers so many ways to do things. I’ve looked at a lot of websites and I still see people doing things new ways.

An issue that’s […]

The post Google Files Patent for Understanding Multiple URLs for the Same Page appeared first on SEO by the Sea.

Google was granted a patent this week that describes how web sites might be given quality ratings, based upon a model that looks at human ratings for a sample set of sites, and web site signals from those sites. The patent tells us that the advantage …

On May 1st, Google’s Head of Webspam Matt Cutts published a video in his series of Google Webmaster Help videos, answering the question, “What’s the latest SEO misconception that you would like to put to rest?”

For some reason, Matt decided to focus upon patents, with a video about people possibly placing too much faith […]

The post Avoiding Misinformation While Learning from Search Related Patents appeared first on SEO by the Sea.

Somehow, in a Bill and Ted’s Excellent Adventure crossed with Michael Pollan’s Food Rules moment, I found myself typing out the following. No patents or whitepapers were involved in the creation of this post.

One URL per Page

In an ideal world, your site architecture should be set up so that search engine crawlers are […]

The post Bill’s Most Excellent Top 10 SEO Rules appeared first on SEO by the Sea.

A couple of days ago, Mike Blumenthal of Understanding Google Places & Local Search asked a pretty timely question with the post Google Local: Are Mobile Signals Actively used in Ranking Local Results? Mike mentioned a post I wrote about Google research on using driving directions as a local search ranking signal.

Mike can […]

The post Category Relevant Search Results, Query Suggestions, and Advertisements Based on Location? appeared first on SEO by the Sea.

On September 8, 2011, Google filed a patent named “System and Method for Confirming Authorship of Documents,” (U.S. Provisional Application Ser. No. 61/532,511). This provisional patent expired on September 9, 2012 without being prosecuted. A day later, on September 10th, Google filed two new versions of the patent, using the same name for both of […]

The post Google Authorship Markup Patent Applications Published appeared first on SEO by the Sea.