Google seeks to humanize its brand with new “Google Assistant” female persona
She seeks to be a ‘companion’ that is ‘always there but never in the way.’
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With Google Assistant & Google Home, Google seeks to win the hands-free generation of search
Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.
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Google Now testing “Explore Interests” feature to make personal assistant app more personalized
TechCrunch reports the new feature aims to give Google Now users more control over the information Google tracks on their behalf.
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Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
The virtual assistant revolution is ushering in the next era of search.
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What marketers need to know about Google assistant and Google Home
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.
The post What marketers need to know about Google assistant an…
Meet Google assistant: A new search platform, rather than a gadget or an app
Think of it as Google 2.0. Google assistant is Google’s search smarts put into anything, no keyboard needed & conversations welcomed.
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