Six essential steps to present data persuasively
“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously … read more
Will Data Save Us? & the Viral Perspective #RIMC2014
Will Big Data Save Us? Ajit Sivadasan from Lenovo discusses unstructured data and how to target to get max ROI and The Viral Perspective from Matthias – Youtube Sensation and FilmMaker
Post from Jackie Hole on State of Digital
Will Data Save Us? & the Viral Perspective #RIMC2014
#adtechANZ: Emotional Intelligence: Balancing Data and Creativity
Next up here at #adtechANZ is Ben Cooper, Group Innovation Director at M&C Saatchi. Ben believes we’re at an intersection right now where BIG DATA has been a buzzword for a couple of years. Everything is moving towards this quantified self, where we are almost predicting the future. However Ben has found that the times […]
Post from Annabel Hodges on State of Digital
#adtechANZ: Emotional Intelligence: Balancing Data and Creativity
ad:tech Sydney Keynote: Data Disruption – The Next Five Years
Annabel Hodges covers Tim Trumper’s talk at Ad:Tech Sydney on data, its importance and common themes over the next five years.
Post from Annabel Hodges on State of Digital
ad:tech Sydney Keynote: Data Disruption – The Next Five Years
Friday Commentary: Data Insights Or Cornflakes – What do you Base your Decisions on?
An insight is actually a source of information and is not data points. It is obtained by the analysis of data that directly impacts the business. Analysts thrive on data; executives need insights. Understanding the importance of an insight is critical to actually listen to it. The more cornflakes (data points) that get spread around, […]
Post from Sara Clifton on State of Digital
Friday Commentary: Data Insights Or Cornflakes – What do you Base your Decisions on?
Neil Walker’s Data Download July 2013
What happens if you download the data from a whole bunch of Analytics Accounts? You get a snippet of the data Google has, but still some good direction.
Post from Neil Walker on State of Search
Neil Walker’s Data Download July 2013
Structured Data and How It can Improve Mobile Search Results
Anything to improve the ‘look’ of mobile results will make it much more appealing to a mobile searcher, and drive up the CTR.
Post from Cindy Krum on State of Search
Structured Data and How It can Improve Mobile Search Results
Measuring The Effect Of Semantic Markup On Your Search Traffic
There’s a lot of buzz these days around the wonderful world of Schema, semantic markup, and rich snippets — much of it centered around the increased click-through rates from SERPs and other amazing SEO benefits such markup provides. But, once you’ve added the markup to your website, how…
Please visit Search Engine Land for the full article.
Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s…
Please visit Search Engine Land for the full article.
Why Vertical Search Is Threatening Google’s Reign
Until recently, Google has dominated search. It has been the main stomping ground for consumers looking to buy products, visit sites, or conduct research. However, the nature of search is changing, especially on mobile devices. My own search behavior i…
Data: The Digital Common Denominator
In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was named the fastest-growing sector, reaching $2.3 billion. I spoke with three industry experts in display, sea…
Social Structured Data Is Your Friend: Alex Moss at #BrightonSEO
BrightonSEO kicked off in style with its first session on ‘On-Site’ optimisation. Alex Moss took us through his tips for using structured data for social media distribution
Post from Carla Marshall on State of Search
Social Structured Data Is Your Friend: Alex Moss at #BrightonSEO