Tearing Up Your 2020 Plan – Part IV: What Google Knows vs What the Marketer Shows
This is a strategy from Tearing Up Your 2020 Plan: How To Get Through The Coming Recession:
- Part I: Opportunities to Change with the Times
- Part II: How to Find Out What’s Changing, for Whom, and How
- Part III: Estimating Demand for Your Business During COVID-19
- Part IV: What Google Knows vs What the Marketer Shows
- Part V: How is Your Customers’ Language Changing?
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We Analyzed 331K Display Placements and Found 165K to Negate
With the economic downturn brought on by business shutdowns and social distancing efforts — marketing budgets are one of the first places companies are cutting in order to stay afloat.
There are plenty of opportunities to make your marketing budgets more efficient by cutting out areas of hidden wasted spend.…
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