NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help
In 1955, NORAD’s number was mistakenly printed in a 1955 Sears Roebuck & Co. holiday ad – the organization has been tracking Santa ever since.
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Report: Microsoft responds to Amazon Echo, Google Home with “HomeHub”
Software approach would make Cortana available from the lock screen and provide other smart-home features.
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Unlocking creative big data: the greener pastures of cloud-based data infrastructure
An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
Post from Cedric Chambaz
Visualising geographic data in Excel 2016: move over GeoFlow, 3D maps are now built-in!
Back in 2013 John Gagnon continued his popular series of posts about powerful spreadsheet use with a handy how-to guide for using the add-in GeoFlow for Excel.
13 time-saving Excel shortcuts & tips for marketers
Here’s an update of our classic Excel tips and shortcuts list with a few that reflect some new functionality in Excel 2016.
The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding, and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
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How artificial intelligence can be used for marketing
This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future.
Bing’s “Search Wave” Showcases Search Volume For 2016 Presidential Candidates
In preparation for tomorrow’s Super Tuesday primaries, Bing rolled out a new tool that determines the top-searched candidates.
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Could there be a new generator in the electric world of search?
Search is like electricity, In what way? Cedric Chambaz talks to us about some of the developments in search technology.
Post from Cedric Chambaz
Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing
The company’s foray into native advertising will harness intent signals from Bing Ads.
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Microsoft Torque: Bing Search On Android Wear With A Twist — Of The Wrist
The new Microsoft Torque Search app for Android Wear is a clever concept. It’s a voice-search alternative to “OK Google” on your wrist, with a novel twist — literally. You turn your wrist “forward and backward” to initiate Torque. The app is one of several…
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EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices
Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was noticed by RKG, the agency’s Director of Research, Mark Ballard, wrote about the change today. EBay serves syndicated text ads at the bottom of category search pages as a way to…
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Bing Ads Adds Competitive “Auction Insights” To Web UI
Bing Ads advertisers will now find competitive auction data in the web interface. First launched earlier this year in Bing Ads Intelligence, Auction Insights is available from the Campaigns page on the web. Auction insights are available at the campaig…
Search Arbitrage Accounts For Largest Percentage Of Ads Competing On Brand Trademarks
Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks are used by “friendly” advertisers such as resellers, but a study released today from BrandVerity shows that search arbitrage accounts for the majority of…
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App Extensions Coming To Bing Ads
App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app extensions will be targeted automatically to a user’s OS and device. The extensions will feature an app’s icon and a call-to-action…
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Bing Ads To Retire Explicit Mobile OS Targeting In March 2015
To complete its path to compatibility with Google AdWords, Bing Ad has announced that explicit OS targeting will be retired in March of next year. No longer will you have the option to target ads to a specific mobile operating systems as you are now. I…
Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know
The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What…
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Microsoft Execs Lay Out Strategy For Growing Bing’s Market Share: “We’re Putting Search Where People Are”
At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way Micosoft is t…
Bing Ads Delivers An MCC: “Accounts Summary” Now Available For Managing Multiple Accounts
Bing Ads is delivering on a long-requested feature to make managing multiple accounts on the platform easier. Accounts Summary is Bing’s answer to the AdWords My Client Center (MCC). From Accounts Summary agencies and advertisers responsible for multiple Bing Ads accounts can toggle between…
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Who’s Really Winning The Search War?
Ask any search marketer what Google’s market share is, and they’ll likely say around 66%. That’s the stat comScore has long supplied. Contributor Eli Schwartz asks whether it’s really accurate, and conducts research to prove it.
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