Google Ads announce more changes to match types – Challenges and opportunities

Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on phrase match keywords.

The post Google Ads announce more changes to match types – Challenges and opportunities appeared first on Search Engine Watch.

Robots.txt best practice guide, part 2: Setting up your robots.txt file

Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.

The post Robots.txt best practice guide, part 2: Setting up your robots.txt file appeared first on Search Engine Watch.

Robots.txt best practice guide, part 2: Setting up your robots.txt file

Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.

The post Robots.txt best practice guide, part 2: Setting up your robots.txt file appeared first on Search Engine Watch.

Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come?

Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Now that the revamped Search Console is finally here, what shiny new features does it boast, what is more or less the same, and what functionality are we still awaiting with bated breath?

10 Google updates you may have missed

Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements.