Doesn’t Everyone Hate it When Service Companies Get Involved in Software?
Local SEO Guide is happy to announce Locadium, a Google My Business reporting system built from the ground up for multi-location brands and agencies. According to a recent poll of Local SEO Sherpa’s, 78% of them have problems with Google changing information on GMB profiles. Now I know you are saying: “Dan, there is the […]
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How to optimize Google My Business listings for multi-location businesses
Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make sure they aren’t penalized in search rankings?
4 things to note when optimizing for local SEO in 2017
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information in SERPs, and now more than ever, priority should be given to optimizing on-site and off-site strategies for local SEO.
Moving Your Business Location For Dummies
At this late date, if you are not taking care of your local listings on the Web when you move your business, congratulate yourself for being royally out of touch with how business works in 2017. Last week I headed over to my dentist, Home Page DDS, for a cleaning and on the way recalled […]
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Proximity, The Number 1 Local SEO Ranking Sub-Factor
The 2017 Local Search Ranking Factors, a survey of Local SEO professionals on what they think it takes to rank in local search, was just released at MozCon Local/Local U. Andrew and I both love participating in the survey, as it’s a chance to see what the Local SEO hive mind is thinking. I highly […]
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Hotel SEO: Five steps to optimizing hotel deals and listings
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).
“Near Me” Local SEO Ranking Factors
If you have been paying attention to the countless pieces put out, you know that “near me” searches are climbing rapidly. Just check out how Google Trends evaluates the search term “near me”: Not only has “near me” risen as a whole, but specific near me searches have also skyrocketed: Near me has become a critical issue in […]
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Google My Business API Now Takes Menus
The Google My Business Help blog now says you can add a menu to your GMB listing via the API according to the new menu guidelines for Google My Business. According to the guidelines, there are two kinds of menus: A menu for an eating and drinking establishment (like restaurants or cocktail bars) that lists the […]
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Google Home Services ads come to mobile search (then disappear again)
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform and an insight into how it might look when it happens.
Where is Google heading with mobile local search?
In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG).
Why I’m Not Going to #StopCrapOnTheMap
There has been a big push by some in the local search space to have Local SEOs vigorously engage in reporting “spam” on Google Maps/Google My Business. The GMB profiles in question are ones like this: Per the screenshot, they are violating Google’s guidelines with their name and by breaking the no adult content rule and […]
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Why is $GOOG so Obsessed with Afternoon Tea?
Google has long been trying to compete with Yelp on the local review front, however, getting community involvement has always seemed like a challenge for them. After Yelp CEO Jeremy Stoppelman’s recent embarrassing exchange with the affable Mike Blumenthal on Twitter, I switched off of Yelp and took my talents to GMB, and I have to […]
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Are you paying enough attention to reviews in your local SEO?
Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t given enough emphasis – by businesses or the SEO community.
Five of the most interesting search stories from this week
It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against … read more
Nine SEO techniques that take less than 15 minutes
I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this…
Four ways to adjust your SEO strategy for four-pack paid search ads
The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results. Now, up to four ads are shown above organic results.
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings … read more
How to optimize your Google My Business listing: expert tips
A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services.
How does Google determine my local ranking?
Google has revealed a new ranking signal for local search… Prominence.
Can You Trust The Google My Business Guidelines?
It’s a question I constantly think about, especially in terms of how to counsel our current and prospective clients. Now, upfront, I will admit to being a bit of a skeptic. Google’s guidelines are what make the most sense for them in running their business, not what makes the most sense for our clients’ businesses. I’m a […]
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