Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy

Duplicate content is a huge topic in the search engine optimization (SE)) space, heck, we even have a category devoted to the topic. But should we worry about it? Google’s head of search spam, Matt Cutts, said he wouldn’t stress about it – that is, unless it is spammy duplicate…

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8 E-Commerce SEO Tips Gathered From A Decade Of Consulting

In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO…

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Rel=Can’t Stand Them: Why the Rel=Canonical Tag Sucks

Dr. Pete Myers’ post, Rel=Confused? Answers to Your Rel=Canonical Questions, has reminded me that I have had a bee in my bonnet about the rel=canonical tag for a while that I’ve been meaning to get off my chest on these hallowed pages.  In short, the rel=canonical tag sucks. You can’t always tell if they are working Contrary […]

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