Six Visual Solutions To Complex Digital Marketing/Analytics Challenges
Two things I love a lot: 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. 2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. […]
Six Visual Solutions To Complex Digital Marketing/Analytics Challenges is a post from: Occam’s Razor by Avinash Kaushik
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
My love for segmentation knows no bounds. Weather you do online, offline, nonline analysis, or just randomly playing with data, insights arrive faster with segmentation. In fact I’ve gone so far as to say: “All data in aggregate is crap.” That’s certainly a bit melodramatic, but beyond the most bare bones “ahh, I see something […]
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts! is a post from: Occam’s Razor by Avinash Kaushik
See-Think-Do: A Content, Marketing, Measurement Business Framework
The world does not need a new business framework. I get “About 269,000,000 results (0.25 seconds)” for business framework on Google today. But most of the frameworks available to us solve for divisional silos. For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). […]
See-Think-Do: A Content, Marketing, Measurement Business Framework is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics
Everyone likes chasing big shiny objects all the time. What’s not to like. They are big. They are shiny. :) But a lot of progress in life comes from doing the everyday small things better. A small improvement, every single day, to move the ball a little more forward. A best practice I’ve developed is […]
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #24: Obsess About Real Business Profitability
The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a simple concept that will drag you out of your current “what is happening on my website?” comfort zone, and out of your […]
Excellent Analytics Tip #24: Obsess About Real Business Profitability is a post from: Occam’s Razor by Avinash Kaushik
Eight Silly Data Things Marketing People Believe That Get Them Fired.
It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I’ve spent a lot of time with senior level marketers on three different continents. Some of them are quite successful, sadly many of them were not. In […]
Eight Silly Data Things Marketing People Believe That Get Them Fired. is a post from: Occam’s Razor by Avinash Kaushik
The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because […]
The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!
Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring with them new problems that we hadn’t imagined before. Mostly because the limitations in the tools meant we were unable to make these mistakes. Today’s post is about a new problem […]
Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we’ve never stopped to consider this question: What is the return on […]
Excellent Analytics Tip #22: Calculate Return On Analytics Investment! is a post from: Occam’s Razor by Avinash Kaushik
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!
In the coming year, based on current announcements, Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is that by this time next year the tool will be almost unrecognizable. [My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. This is insanely […]
Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big! is a post from: Occam’s Razor by Avinash Kaushik
Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.
We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy “brand experience” website, or slap together a mobile app in the corporate-approved shade of eggshell white. A small bang here, […]
Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework. is a post from: Occam’s Razor by Avinash Kaushik