“Big Data” Is Not “Big Data” Unless It Gives You Actionable Insight
Occasionally, marketers want something because the media attention around it demands it. There was a time, not too long ago, when CMOs sent urgent, late-night emails to their teams asking about their “link-shortening strategy.” In some ways, “big data” technology falls into…
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See-Think-Do: A Content, Marketing, Measurement Business Framework
The world does not need a new business framework. I get “About 269,000,000 results (0.25 seconds)” for business framework on Google today. But most of the frameworks available to us solve for divisional silos. For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). […]
See-Think-Do: A Content, Marketing, Measurement Business Framework is a post from: Occam’s Razor by Avinash Kaushik
Friday Talk: Big Data and Social Analytics – Voxsup’s ABC Approach
Professor Alok Choudhary discusses how big data analytics in social media enables real-time analytics, competitive analytics and more.
Post from Bas van den Beld on State of Search
Friday Talk: Big Data and Social Analytics – Voxsup’s ABC Approach
Transparency is not the answer; Privacy is what sets us free
The Silicon Valley elite call for greater transparency, claiming it will free us from governments and enable innovation. But is that actually the case?
Post from Barry Adams on State of Search
Transparency is not the answer; Privacy is what sets us free
How Search Retargeting Kick Started The Programmatic Marketing Revolution
Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago. But,…
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Big Data + Big Math = Big Mess or Big Money?
Up Close Coverage From SMX Advanced 2013 What happens when you combine big data with some big math? Good things, bad things and things we have yet to truly comprehend. Big Data is the most talked about, misunderstood and nebulously defined component of…
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics
Everyone likes chasing big shiny objects all the time. What’s not to like. They are big. They are shiny. :) But a lot of progress in life comes from doing the everyday small things better. A small improvement, every single day, to move the ball a little more forward. A best practice I’ve developed is […]
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics is a post from: Occam’s Razor by Avinash Kaushik
Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s…
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Programmatic Attribution Modeling – Don’t Just Measure, Execute
The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working the hardest, and subsequently allowing you to make smarter decisions next time around. Sounds simple, right? Actually, it’s very far from simple, and is…
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Excellent Analytics Tip #24: Obsess About Real Business Profitability
The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a simple concept that will drag you out of your current “what is happening on my website?” comfort zone, and out of your […]
Excellent Analytics Tip #24: Obsess About Real Business Profitability is a post from: Occam’s Razor by Avinash Kaushik
Friday Talk: Hans Rosling: Religions and babies
Hans Rosling graphs data over time and across religions. Talk about your big data!Post from Bas van den Beld on State of Search
Friday Talk: Hans Rosling: Religions and babies
4 Principles Of Marketing As A Science
What is the future of marketing? You can almost hear “Science!” as intoned by a popular 80′s song by Thomas Dolby. Across our profession, more and more people are talking about marketing science, scientific marketing, marketing as a science (in contrast to an “art”),…
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because […]
The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act is a post from: Occam’s Razor by Avinash Kaushik
Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we’ve never stopped to consider this question: What is the return on […]
Excellent Analytics Tip #22: Calculate Return On Analytics Investment! is a post from: Occam’s Razor by Avinash Kaushik