Google’s Increasing Emphasis on Mobile

Yesterday Google announced a new feature for Webmaster Tools: a Mobile Usability report that shows what you can improve on your site to optimise it for mobile users. In this report Google shows you exactly what it thinks is wrong with your site that prevents it from working perfectly on mobile devices. Things like setting […]

Post from Barry Adams on State of Digital
Google’s Increasing Emphasis on Mobile

Top Tips for Developing Personalised User Experience

In the current age of digital the success of any online business depends on satisfying its website visitors. Competition in most sectors is fierce and business owners should go the extra mile to improve the user experience and engage with customers. Interacting with a website should be like having a one to one conversation between […]

Post from Polly Pospelova on State of Digital
Top Tips for Developing Personalised User Experience

Top Tips on Driving Online Conversions From Offline Ads

It is more important than ever to be focusing efforts on directing the audience from offline ads to the coordinated landing pages or websites where the ad experience is continued with full details of the product or service and in full resemblance of the original offline ad. The question is: how?

Post from Polly Pospelova on State of Digital
Top Tips on Driving Online Conversions From Offline Ads

Everything a CMO Must Know About the Digital Marketing Landscape

It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in from CMOs.

Post from Clarissa Sajbl on State of Digital
Everything a CMO Must Know About the Digital Marketing Landscape

SOLID UI: Bringing Development Thinking to User Interface Design

Over the past n years, I’ve been doing 3 different things: marketing (10), UX (7), and development (more than I’ll admit to). More recently, I’ve been building a bunch of interesting things for the team at SEOgadget, ranging from Twitter Streaming API storage and infrastructure, to a project management system, and a reporting suite. What […]

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