Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.
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6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
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6 tips for using location information to boost conversion
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
The post 6 tips for using location information to boost conversion appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
What are the risks for businesses that are getting fake reviews on Google?
Creating fake reviews might seem like a great way to boost your business’s local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you’re not just violating Google’s guidelines — you’re breaking the l…
If your GMB page updates & no one knows, does it make a sound?
If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue.
The post If your GMB page updates & no one knows, does it ma…
How local businesses can turn the threat of on-demand deliveries to their own advantage
On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow.
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Three ways local businesses can survive the on-demand threat
How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive.
The post Three ways local businesses can survive the on-demand threat appeare…
9 SEO tips for better Google Image search results
Before you start exploring voice search, make sure you’ve optimized your site images as fully as possible, suggests columnist Wesley Young. Find out why and how to take advantage of this often-neglected type of search.
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An easy quarterly plan for local link building
Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring local links.
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12 things to know to succeed with Google Posts
Local businesses, are you utilizing Google Posts? Columnist Joy Hawkins shares her observations from several months of testing this new feature.
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Google My Business website builder SEO review
Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it works and whether it’s worth your time.
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Small business SEO: Your questions answered
Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know.
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7 changes by Facebook that make it a real local search player
Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search.
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Dear Google: 4 suggestions for fixing your massive problem with fake reviews
Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.
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5 reasons why websites still matter to local search in 2017
More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.
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Stop overloading your Local SEO content!
Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.
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7 unannounced updates to Google My Business we’ve seen in 2017
Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes.
The post 7 unannounced updates to Google My Business we’ve seen in 2017 appeared first on Search Engine Land.
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Why location marketers need to embrace whimsical, visual storytelling
Columnist Adam Dorfman believes that local marketers need to invest in visual storytelling and explains how to use visual assets to create and share location-based information.
The post Why location marketers need to embrace whimsical, visual storytel…
The future of local discovery
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term.
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Local search update: ‘Best’ filter invading the local pack
We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’
The post Local search update: ‘Best’…
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