Patience Prevails in PPC
When we take over management of existing PPC accounts here at SEER, we generally let the existing AdWords and Bing Ads campaigns run until we are able to build out new campaigns that align with SEER’s best practices. Recently, I was monitoring campaign performance for a new e-commerce client shortly after launching the new SEER […]
Mastering PPC: Getting Started with LinkedIn Ads
In Beauty and the Beast, Belle was just a girl living in a little village in France. The opening number featured her singing about how there must be more out in the world than just what she’s experienced in her small, provincial town. She wasn’t satisfied with that typical little village and dreamed about how […]
Three AdWords Remarketing Features You Must Test Now!
Ally Malick and I recently co-hosted a webinar on paid search tactics & measurement for ecommerce clients with RJ Metrics. Part of that discussion involved three remarketing features in Google AdWords which they have been promoting as Remarketing 3.0. While our focus was on ecomm advertisers, not all of the features are specific to just them. […]
Event Recap – Marketing Analytics: Proving and Improving Online Performance
Event Drawing by SEER Interactive COO, Larry. On August 15th, we held our “Marketing Analytics: Proving and Improving Online Performance“ event at the Search Church. Speakers included SEER Interactive’s Rachael Gerson and Aaron Levy, along with Joanna Lord from BigDoor (formerly of Moz), Tim Wilson from Web Analytics Demystified, and Justin Cutroni from Google. Each speaker chose a charity […]
Mastering PPC: Ad Tips & Tricks Pt. 2 – Image Ads
Text ads may be the bread and butter of the paid search industry (and Jackie did a great job the other week breaking down the ins and outs of putting together great text ads), but there is another ad type that also pulls its weight around the paid search house, and can be used in […]
Is An Affiliate Hijacking My Ad?
If you’re running a PPC campaign, you may occasionally see fluctuations in performance for brand campaigns but not be sure what’s causing them. Sometimes it’s due to increased competition or changes you may have made in the account overall. One factor to consider is affiliate hijacking which can be a common issue PPC accounts face […]
Mastering PPC: Ad Extension Basics, Part 2
Last week I provided an overview of ad extensions, how they work and their key benefits. Now let’s take a deeper dive into the most popular types of ad extensions currently available, and when you might want to use each format. Location Extensions Most people think of SiteLinks when they think of ad extensions, but […]
Mastering PPC: Ad Extension Basics, Part 1
What are Ad Extensions? Ad extensions are additional features that show with text ads on the SERPs. Ad Extensions are optional features on Google AdWords (google.com) and Bing Ads (bing.com and yahoo.com). Ad Extensions are not available on search partners. Ad Extensions are most often shown with ads in high positions (usually 1-3) but can […]
Mastering PPC: Budgeting Basics
The process of setting up campaign budgets can easily be overlooked when setting up a PPC account or new campaign, but there are a few things you may want to consider which could impact performance. Google and Bing do a great job explaining their budget settings. At a high level, Google and Bing allow you […]
Mastering PPC: Red Alert! Search Engine Alerts & Notifications
Publishing this blog post the day before the release of the new Star Trek Into Darkness movie is pure coincidence totally planned from the start. In the Star Trek universe, if a crewman isn’t standing on the bridge, face to face with an enemy torpedo barrage, a red or yellow alert message coming over the comm […]
How to Use The Keyword Planner — The New Keyword Tool From Google AdWords
Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed! This new keyword tool combines elements of two existing keyword…
Please visit Search Engine Land for the full article.
Relax, The Search Industry Is Doing Just Fine
For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it’s been a particularly difficult time to get a read on how the industry is really trending. Conflicting data and opinions abound; new threats to the…
Please visit Search Engine Land for the full article.
A Good Start For Paid Search In 2013
It’s April, which means that spring is here and the first quarter of 2013 is in the books! The birds are chirping, the flowers are blooming, and the ads are clicking. Aren’t the landing pages pretty at this time of year? At Kenshoo, we sit on some massive data sets that we share each…
Please visit Search Engine Land for the full article.
Mastering PPC: Tracking Conversions
As promised, here is the follow up to my post on defining conversions from last week! We’ll go through the basics of conversion tracking now. There are many methods and means of tracking conversions, but let’s take a look at the two most common, AdWords and Bing Ads conversion tracking. Both of these options are […]
Mastering PPC: What Is a Conversion?
One of the best questions I’ve been asked during a job interview is “How would you explain your job in PPC to your grandmother?” After the interview I called my actual grandmother (Shout out Jean!) and tried to explain my job using colorful real world examples and phone book analogies. At the end of my (completely unprompted […]
Mastering PPC: Understanding PPC and SEO
As a digital marketing agency specializing in search, it shouldn’t surprise you to hear that we’re regularly asked what the difference is between PPC and SEO. So let’s run through each! Pay-Per-Click (PPC): PPC advertising, also known as “Paid Search” or “Search Engine Marketing (SEM)”, is the process of paying for advertising on sites and search […]
How Creating Crawlable Landing Pages Increased Quality Score
We all know mostly what goes into a delicious chocolate chip cookie: flour, sugar, probably some salt, chocolate chips, and some other stuff. We might not quite know what the specifics are in terms of amounts of ingredients, nor might we know the exact process for turning the raw ingredients into our delicious treat. But […]