Are Brand-Owned Channels the Future of Content Marketing?
With Google penalising sponsored links and guest posts, an options for brands to get their content in front of an audience is to build their own channel.
Post from Barry Adams on State of Search
Are Brand-Owned Channels the Future of Content Marketing?
Are You Taking Advantage Of Content Byproducts?
In my last column, I discussed how to create linkbait by writing about other people. Shari Thurow made a comment that fits in perfectly with an idea I had about finding ways to expand existing content and better market the byproducts of your business: “Instead of linking to the link-bait…
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7 Things I learnt at the London School of Journalism
Ben Holbrook took a journalism course and now shows you how old-school journalism tactics can be used to enhance your content marketing efforts.
Post from Ben Holbrook on State of Search
7 Things I learnt at the London School of Journalism
Social Signals Are So Last Week – Use Infographics to Drive Real Leads
There is a lot of talk these days about social signals affecting Google Search Results, and many SEOs are feeling the effects for their clients, who are disconnected from the social world. When it comes to infographics, you may find yourself scratching…
3 Examples of Great Content Marketing in Competitive Verticals
Let’s get right to it. Great content marketing is more than just plopping an infographic on your site. Great content marketing is knowing what an audience wants, what stirs up emotion, what gets those people excited, and dangling whatever that is in front of their noses, sometimes for weeks or months before they can attain […]
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Content Marketing DOs and DON’Ts
While everyone’s definition of content marketing is a little different, the execution side of this marketing channel has much more definitive best practices. Whether you are new to content marketing or just looking for validation that your program is running Continue reading »
The Internet As A Distraction And How To Stay On Top Of The Game
The majority of us are constantly connected to the internet due to our professions or simply to stay in touch with friends. Recent developments and research though are undermining the internet’s distracting nature, this post will look at how to overcome online interruption to increase productivity.
Post from Clarissa Sajbl on State of Search
The Internet As A Distraction And How To Stay On Top Of The Game
Content Strategy beyond Top 10s – SEOgadget Webinar
We’ve all been there – you’ve poured your heart and soul into a piece of content and for various reasons it just hasn’t worked out as planned. There’s nothing worse than experience a ‘flop’; but with proper planning and the right approach it’s possible to dramatically reduce the chances of this happening. Starting with a […]
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How to become an Influencer through Content and Relationship Marketing
Being an influencer has a lot of perks. Aside from being respected in your industry, it also opens a lot of opportunities for business/professional growth.
Prominence or an influential status is very important in online marketing, since it can almost always speed up the process of getting your audience/customers’ trust.
Great Marketing Often Misses the Mark on SEO
Traditional Marketing and SEO have often been on the opposite ends of the marketing spectrum. Content Marketing is the vehicle in which SEOs are dipping their toes into the Traditional Marketing realm. As SEOs, our goal for Content Marketing is to gain links, search share and visibility through the great content we put out. But […]
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Creativity Is The Real King
They say content is king and I do believe in this, but for me creativity is the real King. Creativity for me is the core of each product and company success, creating something new and of value but marketing it in such a way that it captures the hearts of its people which can in […]
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Key Considerations for International Content Creation
Creating decent content in multiple languages is going to take time and cost money, but doing it right will bring rewards.
Post from Gemma Birch on State of Search
Key Considerations for International Content Creation
I’m Not a Rapper, I just SEO a lot
There are many route to market your content, it sometimes a good idea to make sure you have used a number of mediums to get the maximum exposure.
Post from Neil Walker on State of Search
I’m Not a Rapper, I just SEO a lot
4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles
Many of our clients face sales cycles in a six- to twelve-month duration. In a recent client interview, one of the sales directors revealed that they were on the verge of closing a multi-million dollar deal that took nearly three years of nurturing alo…
Why We Are NOT Accepting Guest Posts Anymore
Guest post requests have become the new linkbuilding requests. They are flooding inboxes of bloggers and publishers. But it should stop.
Post from Bas van den Beld on State of Search
Why We Are NOT Accepting Guest Posts Anymore
Creating Content For Online Stores (when people don’t really read)
Content is on top of every digital marketer’s priority list. We need to design sites in a way that users can easily scan the copy to improve user experience
Post from Clarissa Sajbl on State of Search
Creating Content For Online Stores (when people don’t really read)
How to Build Authority Within Your Industry
One great way to increase your leads and conversions online is to establish your business as an authority in your industry. Here are some things you and your colleagues can do to increase your overall presence and authority online. Demonstrate Your Knowledge The best way for your business to become recognized as a thought leader […]
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Get In Front of Your Audience With Really Targeted Outreach
You want to rank higher. What’s wrong with that? What’s wrong with the following: inurl:/category/guest “mobile phones” Perhaps as many as 927 results for URLs that mention they accept guest posts. Link building, perhaps. But, it’s not marketing. It’s just link building, and Just link building isn’t enough anymore, is it? You’ve got to want more […]
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Advanced SEO Tips for Blogs – 2013 Edition
Over the years, blogs or weblogs have proven its effectiveness as a marketing tool for individuals and brands when used to communicate ideas and information.
Two apparent reasons why this platform for content publishing and community building is so effective in business marketing are its capability to easily spread awareness through interactivity and audience engagement, and its ability to influence consumers’ buying decisions.