Featured snippets: Optimization tips & how to ID candidate snippets

Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.”

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Siri is Google’s nearest mobile search competitor [Report]

According to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or Yahoo.

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Preparing for local reach in a ‘post-rank’ world: Get your data in line

How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.

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Google’s latest search feature serves up fun facts about animals, plants, fruits & vegetables

Adding the words “fun facts” to queries for animals, plants, fruits or vegetables will surface list of facts atop search results.

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Survey: Alexa the most frequently used assistant, Cortana seen as most accurate

Nearly 60 percent used voice because it was faster or easier than typing.

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More than 30 million “voice-first” devices in US homes by year end — [report]

Amazon Echo and Google Home devices have significant implications for marketers.

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Survey: 60 percent of voice users want more “answers” and fewer search results

Making calls, searching, texting and map lookups were the most common use cases for voice.

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Essential voice search strategies for 2017

Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses.

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SEO trends to prepare for in 2017

What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.

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Google Assistant is only an incremental advance over current voice search

High expectations made me want it to do more and be more naturally conversational. That will come.

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Why retailers shouldn’t overreact to the voice search revolution

Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers.

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The future of voice-related SEO for local business

Google’s recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that’s taking shape.

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What marketers need to know about Google assistant and Google Home

Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.

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Voice search reporting coming to Google Search Console’s Search Analytics report

Google may bring voice query reporting to the Google Search Console’s Search Analytics report; when is unclear.

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Is your brand prepared for voice search? 3 steps to get the conversation started

As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.

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