The upcoming mobile app Monday: Be prepared

Christmas Day and the day after are two of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.

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SEO in 2018: Optimizing for voice search

Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice.

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Microsoft’s new Outings app aims to help travelers find their next destinations

Developed for both iOS and Android platforms, the app was designed by the Microsoft Garage Project.

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AMP: A case for websites serving developing countries

As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap.

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Mobile-first updates from SMX East

What does the mobile-first index mean for you? Contributor Eric Enge summarizes a panel from SMX East with tips for how to prep your mobile site and content.

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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP.

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AMP up your call conversions: 5 things you need to know

In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track…

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Echo and Home will probably have to tell you they’re always listening — in Europe

As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording.

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Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support

The scope and feature list of the open-source project continue to expand.

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