Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs
New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just over 40 percent of the US smartphone population, these mobile users search more and rely more on their mobile…
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YP Launches New Local Search Marketplace For National Advertisers
Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built …
Local Search Provider YP Offers All-Inclusive PPC Search Product For SMBs
Local search provider YP has launched a one-stop-shop local PPC solution targeting small and medium businesses. It combines YP’s own PPC-search inventory with paid-search ads on Google, Yahoo and Bing. The company has been a Google AdWords Premier SMB Partner for years, as well as a Yahoo…
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YP Introduces Cross-Device Retargeting With Local Search Query Data
Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the…
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Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market
International restaurant search provider Zomato has acquired Urbanspoon from IAC for between $50 and $60 million in cash. Zomato was founded in India in 2008 but now operates in more than 20 countries and 130 cities globally. Urbanspoon content will be incorporated into Zomato and the Urbanspoon…
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Everything You Need To Know About Google’s Local Algorithm, Pigeon
Columnist Neil Patel provides a summary of what we know about Pigeon, Google’s new local search ranking algorithm that was rolled out in July 2014.
The post Everything You Need To Know About Google’s Local Algorithm, Pigeon appeared first on Search Engine Land.
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Despite Documented Performance Lift Brands Still Confounded By Local Search
Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national”…
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Google Redesigns Maps, Adds OpenTable Reservations, Uber Estimates
Google continues to evolve its Maps for mobile. It has gone well beyond the rudimentary local search and navigation product it once was and become an increasingly sophisticated local discovery tool with and array of content types and improved functionality. Now Google has made Maps more…
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Groupon Pages Part Of Company Evolution Into Local Search Site
Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid by the company for more search exposure and a new way to gain sales leads. Indeed, it probably qualifies as both. Groupon stresses Pages’ value for business owners…
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Nokia Makes HERE Maps Available To All Android Users
Nokia’s HERE Maps app, which had previously just been available for Samsung Galaxy Android phones is now available to all Android users. However it’s not in Google Play; users have to download it directly from the HERE site. In order to install the HERE app, you’ll need to go into…
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Nokia’s Here Maps Come To Android Phones (Sort Of)
Nokia’s Here Maps, which power maps on Windows Phones, has released a beta version for Samsung Galaxy Android phones. It’s not available through Google Play, though presumably it will be in time. Nokia’s hardware/handset division was sold to Microsoft but Nokia retained the Here…
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New Foursquare App Bets The Company On Personalization
After months of anticipation the new Foursquare app has finally arrived. It will be available this morning from the three major app stores. The new app is built around two principal concepts: Tips and Tastes. It attempts to create a better “local search” experience using data (in the…
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Ads On Google Maps Now Show In New Scrolling List View, In-Map Ads Get A New Look
Google has formally announced that it is surfacing and displaying ads on Google Maps and Google Maps for Mobile in the scrolling list view it debuted recently. The ads appear above the organic listings and can include location extensions and call exten…
YP’s “Mybook” Makes Local Search More Social
Local search provider YP has been investing in its mobile app, doing brand advertising and generally seeking ways to better compete with rivals such as Google, Foursquare and Yelp. It doesn’t have the reach of Google or the content of Yelp but with its mybook feature the company may have…
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Amazon Fire Phone: Bing For Search, Nokia For Maps
The emerging consensus from the early “hands on” or “first look” reviews is that the Amazon Fire Phone has some novel and interesting features but that it doesn’t measure up, overall, to the iPhone or “true Android” devices. I’ve argued that Amazon…
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Founder: OpenStreetMap Already As Good Or Better Than Google Maps
Steve Coast founded OpenStreetMap (OSM) in the UK in 2004. It’s 10 years old this year. He was inspired by the Wikipedia model and compelled by a lack of available map and location data in the UK at that time. Coast now works for GPS navigation company Telenav, which owns location-based…
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Foursquare Shuns Check-ins To Better Compete With Yelp, Google
Foursquare is doing something surprising, even radical. It’s removing some of the legacy features (i.e., check-ins) from its app and moving them over to a new app called Swarm (available soon). Check-ins, sharing and friend finding will now reside in Swarm and Foursquare will evolve in a bid…
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Recce’s Cool Animated 3D Maps Now Available Via SDK
I’m a big fan of independent mapping platform Recce. The company has created a unique, animated UI that’s very different from those offered by Apple, Google, Bing, Nokia/Here and Mapquest. That UI and all the company’s data are available to third party developers through an SDK….
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Yelp and YP Enter Into “Strategic” Content, Distribution Partership
YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background…
Survey: Consumers Blame Brands For Bad Location Data
Today at SMX West local data and marketing platform provider Placeable released findings from two related surveys it recently conducted online. The company polled consumers (n=1,000 US adults) and marketers (n=228) to gather data on local search attitu…